Share of Shelf

Optimising your product and brand visibility

As part of our Commerce Intelligence suite of services, we created Share Of Shelf to help organisations understand how their products are being promoted across multiple retailers. Updated daily, it creates a view into your visual share of digital shelf space, with your competitors as context.

Key features include:

1,200+ RETAILERS IN 70+ MARKETS	ACCURATE SHARE OF SHELF CALCULATED DAILY	ENHANCED AI IMAGE CLASSIFICATION

COMPETITOR INSIGHTS	WEIGHTED SCORING BY PRODUCT PLACEMENT	PROMOTIONS AND DISCOUNTS CAPTURED

How does it work?

Proprietary technology is deployed for your brand and its specified competitor set, collecting image (product) information from a multitude of online retailers. Information is returned and then evaluated by our AI platform to review images, video or text and aid in image classification. It provides valuable insights in minutes, including more complex assets such as group product banners and/or website owner promotions.

What is it used for?

Share of retailer is quantified to establish where focus is required to improve product and brand visibility.
Competitor share and promotions bring context to results, while the quality of product placement is evaluated and improved by using tracking metrics such as homepage placement.

Share of Shelf is one of three "Digital Shelf" tools designed by VML Commerce that exploits the proprietary tooling of our Commerce Intelligence platform, alongside Shelf Appeal and Commerce Health.