Optimising your product and brand visibility

As part of our Commerce Intelligence suite of services, we created Share Of Shelf to help organisations understand how their products are being promoted across multiple retailers. Updated daily, it creates a view into your visual share of digital shelf space, with your competitors as context.

Key features include:

1,200+ RETAILERS IN 70+ MARKETS

ACCURATE SHARE OF SHELF CALCULATED DAILY ENHANCED AI IMAGE CLASSIFICATION

COMPETITOR INSIGHTS

WEIGHTED SCORING BY PRODUCT PLACEMENT PROMOTIONS AND DISCOUNTS CAPTURED

How does it work?

Proprietary technology is deployed for your brand and its specified competitor set, collecting image (product) information from a multitude of online retailers. Information is returned and then evaluated by our AI platform to review images, video or text and aid in image classification. It provides valuable insights in minutes, including more complex assets such as group product banners and/or website owner promotions.

What is it used for?

  • Share of retailer is quantified to establish where focus is required to improve product and brand visibility.
  • Competitor share and promotions bring context to results, while the quality of product placement is evaluated and improved by using tracking metrics such as homepage placement.

Share of Shelf is part of the Commerce Intelligence capability in Wunderman Thompson Commerce's eRetail suite of services, helping brands execute seamlessly and profitably across all digital channels.

Commerce Intelligence services also include:

Shelf Appeal
Expertise

Shelf Appeal

Providing insight in to your products’ appeal on a competitive digital shelf
Find out more
Media Insights
Expertise

Media Insights

Automated daily eRetail Media performance reporting and insights
Find out more
Content Health
Expertise

Content Health

Surfacing eRetail opportunities and issues through deep content analysis and benchmarking
Find out more

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).