Shelf Appeal

Delivering actionable insight on your digital shelf

As part of our Commerce Intelligence suite of services, we created Shelf Appeal to help organisations understand how their products look on the virtual shelf, alongside their competition. Updated daily, it creates a view of your products’ prices, availability and ratings appeal to customers, with competitors as context.

Key features include:

1,200+ RETAILERS	70+ MARKETS	CAPTURES PRICES AND PROMOTIONS	PRODUCT RATINGS INCLUDED	PRODUCT AVAILABILITY AND STOCK STATUS

How does it work?

Proprietary technology is deployed for your brands’ products and its specified competitor set, collecting rich product information from a multitude of online retailers. Data is processed and visualised in an online, accessible and interactive dashboard where it can be quickly analysed. Actions can then be prioritised based on: price, stock, promotions and product ratings.

What is it used for?

Shelf Appeal is used for planning and optimisation of eRetail, bringing context to your results based on competitive set and digital shelf comparison.
It serves as a source of market competition benchmarking over time to identify investment opportunities and/or understand the potential for product promotions.

Shelf Appeal is one of three "Digital Shelf" tools designed by VML Commerce that exploits the proprietary tooling of our Commerce Intelligence platform, alongside Share of Shelf and Commerce Health.