Delivering actionable insight on your digital shelf

As part of our Commerce Intelligence suite of services, we created Shelf Appeal to help organisations understand how their products look on the virtual shelf, alongside their competition. Updated daily, it creates a view of your products’ prices, availability and ratings appeal to customers, with competitors as context.

Key features include:

1,200+ RETAILERS

70+ MARKETS CAPTURES PRICES AND PROMOTIONS

PRODUCT RATINGS INCLUDED

PRODUCT AVAILABILITY AND STOCK STATUS

How does it work?

Proprietary technology is deployed for your brands’ products and its specified competitor set, collecting rich product information from a multitude of online retailers. Data is processed and visualised in an online, accessible and interactive dashboard where it can be quickly analysed. Actions can then be prioritised based on: price, stock, promotions and product ratings.

What is it used for?

  • Shelf Appeal is used for planning and optimisation of eRetail, bringing context to your results based on competitive set and digital shelf comparison.
  • It serves as a source of market competition benchmarking over time to identify investment opportunities and/or understand the potential for product promotions.

Shelf Appeal is part of the Commerce Intelligence capability in Wunderman Thompson Commerce's eRetail suite of services, helping brands execute seamlessly and profitably across all digital channels.

Commerce Intelligence services also include:

Share of Shelf
Expertise

Share of Shelf

Demystifying your share of the digital shelf in a complex eRetail landscape
Find out more
Media Insights
Expertise

Media Insights

Automated daily eRetail Media performance reporting and insights
Find out more
Content Health
Expertise

Content Health

Surfacing eRetail opportunities and issues through deep content analysis and benchmarking
Find out more

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