The Social Connector

Introducing The Social Connector

True Social Commerce means consumers purchasing, in-app, on-platform, without clicking through to an external shopping cart. The Social Connector is a platform-agnostic proprietary SaaS application designed by Wunderman Thompson that enables this, connecting the back-end of a brand’s commerce stack to social native checkout, enabling a frictionless checkout process. Even if you’re operating a large, complex tech stack, it makes purchasing on social channels seamless, supporting the checkout flow journey which includes:

→ Order placement and acknowledgement

→ Full and partial order fulfilment

→ Returns, refunds and cancellations

How does it work?

The Social Connector acts as a bridge between the social native checkout and a brand’s commerce technology stack, modifying the data structure of the order from the social channel into your target platform – be that an eCommerce platform, OMS or something custom-built. The diagram presents an overview of the architecture.

Part of our Commerce Intelligence platform, The Social Connector forms the technology capability in our Social Commerce service, which has been developed to enable an end-to-end Social Commerce experience, covering all you need to nail your social presence. For more information click here.