Where To Buy

Introducing Where To Buy

Every day, brands miss out on opportunities as customers browse and research products but have no clear path to purchase… In fact, a staggering £2.6 trillion revenue is estimated to be lost globally through friction in the shopping experience.

Where To Buy closes this loop and connects your brand (and your retailers) with your customers, presenting them with real-time, shoppable prices, wherever they’re browsing online.

Where To Buy is an eCommerce tool that enables sales for brands without direct-to-consumer capabilities through shoppable media. It does this by creating a fast and convenient path to purchase, directing audiences to purchase points.

Where To Buy enables you to:

Promote your products directly through any channel
Strengthen relationships with your retailers by driving increased sales
Position key retail accounts for strategic growth
Leverage the power of your engaged audience to increase loyalty
Use data insights to learn more about your audience
Optimise marketing by understanding prospect behaviours and preferences

You can sell your products directly through any channel, collecting and analysing the data to drive future marketing and product insights:

Display	Brand	Social	Email	Landing Page
Integrate your product into dynamic display campaigns	Creation of on-site assets for customers and retail partners	Products incorporated into social and video channels	Live pricing contained within email campaigns	Create dynamic landing pages linking from campaign touchpoints

(AHC presented solely to illustrate a cross-channel example)

Benefits of Where To Buy

CREATE ACTIVE SHOPPERS: Offer a clear purchase journey for customers, making it easy for them to view live product prices and see where they can buy items when you don’t have eCommerce capabilities on your brand’s website.

SELL MORE PRODUCT TO THE RIGHT PEOPLE: Retarget consumers who have shown interest: use first- and third-party retailer data to get a better understanding of shoppers, including the products they view and the retailers they prefer, and deliver impactful campaigns through social media, emails, and video.

KEEP AN EYE ON KPIS: Review shopper behaviour to assess efficacy: evaluate views and clicks across campaigns to find out which region active consumers are from and which channels and retail partners are the most valuable.

BRAND GROWTH: Add a new layer to existing marketing and supplement standing

Where To Buy exploits the proprietary tooling of our Commerce Intelligence platform which powers our eRetail suite of services, helping brands execute seamlessly and profitably across all digital channels.