In today's age of the customer, we believe that data reporting alone is not enough. Organisations must be able to take clear action from their data if they are to succeed. Our Digital Intelligence experts make this possible, enabling insight-driven change to help your business succeed.
Data Services
Going beyond hard data to drive customer insight and support smarter decisions
Smarter data and insight means better business
We go beyond the hard data to make concrete recommendations, drive customer insight and support smarter decisions. Services include:
Product Experience Management
‘PXM’ helps brands manage their ecosystem of digital shelves, supporting the needs of their fast-changing online estates and shelves that rely on fast data.
Product Information Management
Through PIM systems, we help businesses serve customers better - by effectively gathering, enriching, managing, and distributing information across channels.
Online Analytics
Website analysis and optimisation is a key area that inspires us to drive major impacts for clients. We go beyond the numbers and hard data to make actionable recommendations.
Customer Insight
By harnessing enterprise-scale data, we help drive customer insight for businesses in order to support smarter decisions that ultimately help deliver a truly optimised customer experience.
Data Intelligence
The Data Intelligence team at Wunderman Thompson Commerce & Technology specialises in helping multichannel organisations manage and interpret their vast amount of data in order to deliver insight-driven change.
Database Architecture
Our data architecture teams analyse data from legacy systems, and enhance and distil this intelligence to support the multichannel needs of customers.
Data Engineering Solutions
Our Data Engineering team excels at crafting reliable solutions for businesses that want to use data to be better, faster, and stronger. Our team is deeply engaged in transformational change at scale for our customers
Security & Threat Modelling
Testing security vulnerabilities in data, application and processes is now vital. We limit the risk of attack with the use of industry-standard tools to carry out manual web vulnerability testing.
Key commerce enablers for winning online:
To succeed both today and in the future, businesses must strategically approach all online sales channels, working across strategy, CX, technology and their data to achieve this. Wunderman Thompson Commerce & Technology is helping clients to do this, and win online through a balanced channel approach. Watch the video for more.
Composable Commerce describes building entire architectures piece-by-piece, comprising distinct services and tools that are integrated to provide the complete marketing, sales and service lifecycle, whilst keeping the customer experience and business needs at the forefront. And it’s set to deliver the foundation for how consumers will buy in the future. Download the report from here.
Businesses have battled hard to pivot through the pandemic, scaling their digital proposition at breakneck speed. Now, there is a feeling we are coming out the other side. So, how are companies organising themselves for future success? We look at the principle of change with a six-step blueprint for omnichannel transformation in a new report.