At VML Commerce we understand that the consumer shopping journey has evolved and will continue to evolve. Today, consumers rely on a variety of channels such as marketplaces, search engines, social platforms, retailers, and brand websites to find inspiration and to make more informed decisions. Each of these interactions require consistent and high-quality presentation. This is where product information management (PIM) platforms come into play.
PIM platforms transform data collection, management, and product information enrichment by providing a unified place. By leveraging PIM, businesses can build product detail and listing pages using hundreds of different attributes. Consumers seek reliable, complete, and inspiring information to guide their purchasing decisions, and PIM ensures that this information is readily available. These platforms also excel in hosting product data models, implementing product hierarchies across assortments, and employing taxonomies. This allows for seamless integration with web platforms, data pools, and various business channels.
With PIM, organizations can manage larger volumes of data, operate more efficiently, and process the ever-growing data requirements of consumers. Nowadays, content quality is crucial, and PIM platforms offer such functionalities as quality assurance, validation and classification of rules, workflows, and readiness dashboards.
By investing in PIM platforms, companies can unlock value, which can be categorized in two main elements:
Direct Value
- Increase conversions
- Shorten time to market
- Increase web traffic
- Cross and upsell
- Decreased returns
Indirect Value
- Increased brand experience
- Increase customer satisfaction
- Increase productivity of team members