It starts with an assessment of where your customers are shopping - and your channels

We develop long-term, balanced multichannel eCommerce strategies that put the customer centre stage, and bring digital technology to every touchpoint. Whilst our approach is steered by your vision and your organisation’s channel maturity, it starts with the customer which is why we frequently undertake independent surveys to determine how customers want to shop today and in the future. What is clear that there is a sustained migration to digital shopping channels – and it’s a development that our surveys confirm will stick.

With eCommerce revenue never more vital in our pandemic-shaped age, it’s critical to have presence and power online, across a balanced mix of channels including retailer sites, marketplaces, your own brand site and social channels.

For some clients we start from scratch, for others with more mature channels (and brands) we balance and optimise, to improve performance. Based on a proven approach supporting clients this way, we’ve developed a unique package to audit and enhance an organisation’s eCommerce capability, namely the Strategic Brand Assessment Framework.

The goal is to define a journey that delivers an outstanding customer experience, and is balanced and optimised for commercial gain. By combining experiential with commercial, clients get the best of both worlds. And supported by best-in-class technology, they can be future-ready.

Benefits of our multichannel ecommerce approach

You’re tapping into commercial expertise honed over 30 years supporting leading brands and retailers globally as their growth partner. Our consultants have worked in leadership roles in multichannel, and understand eCommerce across sectors. And, we have the expertise and tools to incorporate digital opportunities into your business model.

We don’t look at channels in isolation but as part of an omnichannel approach. And we offer solutions to support this. For instance, the 2021 acquisition of the specialist mobile web app company NN4M means we can support blended digital and physical shopper journeys even more powerfully for clients.

Our pioneering retail experience: retailers have long led the use of digital technology; they demand solutions fit for a complex environment, as well as scale. This experience translates equally to B2B and D2C. Don’t risk uncharted territory when you can tap into the strategies and technologies that we know to work and deliver commercial success.

WT Commerce were able to convey to us clearly and succinctly what we should focus on and how best to realise our vision. They made a number of recommendations that we are implementing and we are already starting to see improvements relating to site performance and search.

Ros Hunt

(Former) Head of Online, LloydsPharmacy

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