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Why Mirakl and Wunderman Thompson?

  • We have delivered leading marketplace solutions including Halfords, GAME and Harvey Nichols.
  • Our experts help you at every stage of development, promoting rapid growth.
  • Modular API based platform plugs directly into your ecommerce tech ecosystem platform.
  • Advanced catalogue integration and management tools for fast and easy integration.
  • Automated seller monitoring and analytics to ensure you keep on top of issues and opportunities.
  • Quality Control tracking of 3rd party seller performance, ensuring quality compliance.

A proven channel for rapid revenue and growth

Marketplaces can facilitate rapid growth and revenue return, and are helping transform the traditional ecommerce landscape. In September 2017 Forrester recognised both Mirakl and marketplaces in its report “Hype Cycle for Digital Commerce, 2017” giving marketplace operation applications a “high” benefit rating.

As Adrien Nussenbaum, Mirakl co-founder, confirms “Marketplace sales can quickly climb from 30 to 50% of online sales. With between 5% to 20% margins on average, depending on the product category, this represents a significant incremental revenue lift for the retailer.”

This (marketplace) launch means we can react faster than ever to the needs of our customers, with more choice and access to more brands. Our sector-leading innovation also means we will be able to target new customers who may not have shopped with Halfords before.

Nina Morris

Halfords Marketplace Trading Manager

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