Introducing 'The Connector'

True Social Commerce means consumers purchasing, in-app, on-platform, without clicking through to an external shopping cart. The Connector is a platform-agnostic proprietary SaaS application designed by WT Commerce that enables this, connecting the back-end of a brand’s commerce stack to social native checkout, enabling a frictionless checkout process. Even if you’re operating a large, complex tech stack, it makes purchasing on social channels seamless, supporting the checkout flow journey which includes:

→ Order placement and acknowledgement

→ Full and partial order fulfilment

→ Returns, refunds and cancellations

How does it work?

The Connector acts as a bridge between the social native checkout and a brand’s commerce technology stack, modifying the data structure of the order from the social channel into your target platform – be that an eCommerce platform, OMS or something custom-built. The diagram presents an overview of the architecture.

The Connector Diagram

The Connector forms the technology capability in Wunderman Thompson Commerce’s Social Commerce service, which has been developed to enable an end-to-end Social Commerce experience, covering all you need to nail your social presence. For more information click here.

Social Commerce: "The Connector" is part of our Path to Purchase suite empowering clients to ensure their products are reaching consumers on any channel they’re engaged with them on.

Our Path to Purchase services include:

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Path to Purchase

A suite of best-in-class products to ensure your customers' path to purchase is fast and friction-free
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Commerce Director

Making your brand shoppable and driving sales at every possible digital touchpoint
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Feed Manager

Feed Manager

A fully managed product feed management service to help maximise your sales.
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