Retail & Shopper Insights
Our Strategy team deploys its deep expertise, vast toolset, and rich data to uncover meaningful insights that fuel big ideas.
Shopper Marketing
Creating seamless consumer experiences to drive commerce in physical or digital retail
We know how to create seamless consumer experiences that drive commerce opportunities at physical or digital retail environments.
Customer Centricity
We understand the nuances between classes of trade and specific retailers inside and out. This fuels our ability to craft customized solutions that help clients maximize their return on investment. And by structuring our teams around specific retailer and channel expertise, we ensure consistent delivery.
Joint Business Planning (JBP)
Understanding how to craft business-moving programs, coupled with how to sell them in to retail partners, is a key piece of our Shopper Marketing practice. We have planned for and led JBP meetings and strategic top-to-tops that help our clients position their businesses for growth in partnership with key retailers.
Campaign Idea Development
We have deep experience in interpreting shopper + retailer + brand insights, and transforming them into motivating and memorable ideas focused on performance and business results. We blend the art of creative expression with the science of the shopper landscape to build ideas of both style and substance.
CX Planning
We are experts in creating shopper experiences with one goal in mind: driving the conversion from consideration to action. To do this, we calculate and combine the best of a retailer's communications ecosystem with the third-party landscape and our proprietary tools, to create seamless experiences that move business forward.
Asset Customization Scale
We have developed a rigorous process that enables our teams to customize assets at scale. We have experience adapting national ideas or creating our own, and customizing them by retailer, tactical, and shopper segment.
Impact Analysis
We understand that great work can only be great if it drives results. Our team of data scientists can help you match your business objectives with appropriate KPIs and design analyses to precisely assess the impact behind each program.
Key commerce enablers for winning online
To succeed both today and in the future, businesses must strategically approach all online sales channels, working across strategy, CX, technology and their data to achieve this. Wunderman Thompson Commerce & Technology is helping clients to do this, and win online through a balanced channel approach. Watch the video for more.
Composable Commerce describes building entire architectures piece-by-piece, comprising distinct services and tools that are integrated to provide the complete marketing, sales and service lifecycle, whilst keeping the customer experience and business needs at the forefront. And it’s set to deliver the foundation for how consumers will buy in the future. Download the report from here.
Businesses have battled hard to pivot through the pandemic, scaling their digital proposition at breakneck speed. Now, there is a feeling we are coming out the other side. So, how are companies organising themselves for future success? We look at the principle of change with a six-step blueprint for omnichannel transformation in a new report.