We motivate consumers to move from post to purchase quickly and effectively. How? By focusing on lower funnel activations.

Influencer video

Influencer Marketing

We create hundreds of influencer marketing campaigns a year that drive purchases. This includes the development of an influencer strategy and creative thematics, selection and vetting of influencers, content creation with influencers, full campaign management and end of campaign reporting.

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Social Strategy

We leverage data, insights, social media trends and consumer behaviors to develop strategies to guide our activities. This includes platform and content approaches, audience segments, content cadence, and more.

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Community Management

Our team of community managers provides around-the-clock support of social communities. They interact with fans and followers by both actively mentioning your brand and passively discussing it, its products, or its competitors.

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Social Listening

We utilize social listening to understand what is being said by your audience about your industry, brand, trending topics, and competitiors. Reports can be used to inform future strategies, content creation, or as a metric of program success post-campaign.

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Content Creation

We create eyeball-grabbing content that drives actions across platforms. This includes video, still imagery, GIFs, stop-motion animations, shoppable ads and more.

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Content Activation

We develop content calendars and posting cadence structures to guide your social presence. Our team manages posting to channels, works with community managers on responses and actively monitors post performance.

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Paid Amplification

Our in-house media team supports brand content as well as influencer content through media buys. This includes the boosting of organic content as well as the creation of dark ad campaigns.

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Key commerce enablers for winning online:

To succeed both today and in the future, businesses must strategically approach all online sales channels, working across strategy, CX, technology and their data to achieve this. WT Commerce is helping clients to do this, and win online through a balanced channel approach. Watch the video for more.

Composable Commerce describes building entire architectures piece-by-piece, comprising distinct services and tools that are integrated to provide the complete marketing, sales and service lifecycle, whilst keeping the customer experience and business needs at the forefront. And it’s set to deliver the foundation for how consumers will buy in the future. Download the report from here.

Businesses have battled hard to pivot through the pandemic, scaling their digital proposition at breakneck speed. Now, there is a feeling we are coming out the other side. So, how are companies organising themselves for future success? We look at the principle of change with a six-step blueprint for omnichannel transformation in a new report.

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