What we do

Our team of influencer marketing experts works with clients across verticals to deliver campaigns that drive measurable business results with a focus on commerce.

We have a network of 4M+ influencers ranging in audience size from nano to celebrity, covering a variety of interests, brand affinities, demographics, psychographics, and more.

Our influencers bring brand stories to life authentically for their engaged audiences, driving them to action. We equally weight brand and retailer or e-comm insights to go beyond awareness and drive our audience to purchase.

Our Platform

The Brand Trust Network (BTN) is our proprietary influencer sourcing, vetting, and activation tool and is available to all clients. We use BTN to digitally route content approvals as well as access a live dashboard of campaign results.

Our Process

  • Strategy – we work with brand, retail, and social strategists to build our campaigns based on data-driven insights that produce results.
  • Influencer Relations – we manage all influencer relationships directly, including sourcing, vetting, negotiation, contracting and more.
  • Creative – we work to ensure influencer content has a common theme and can translate larger campaign manifestos to influencer-specific tactics.
  • Activation – we brief influencers, coordinate and review all deliverables, and provide quality assurance of all live content. Our team works to route content through all necessary brand approvals and ensures FTC compliance, as well as additional compliance guardrails as needed for regulated industries.
  • Paid Media – we support all influencer content to ensure we are targeting influencer-created assets to the right audience and driving them to purchase opportunities.
  • Reporting – in addition to our BTN live dashboard of results, we provide end-of-campaign reports with key learnings, results, influencer content and optimizations for future campaigns.

Visit the Brand Trust Network - our premier influencer marketing community.

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