We’re proud to introduce Wunderman Thompson Commerce’s Sustainable Commerce Practice. In partnership with climate tech company Vaayu, this global practice is designed specifically to drive responsible consumption across digital commerce channels, providing retailers and brands tangible opportunities to deliver against their environmental commitments.

Following the recent COP26 event that spotlighted the global climate crisis, our partnership with Vaayu will give retailers and brands a platform to measure and meet their environmental commitments, enabled by an automated system and CO2 calculator that can track and reduce emissions in real time. Watch the video for an overview:

WTC Sustainability UK FINAL

Our service covers consultancy, design, operations, and technology services to support clients end-to-end in reducing the carbon footprint of their digital commerce propositions to meet the evolving needs of their consumers.

If you have any further questions, please contact us.

Consumers care about sustainability and the environment when they shop, yet few companies know how to meet their needs with tangible action

Our practice helps organisations turn promises and targets into action, with real-time, accurate measurement.

Our approach is focused across 4 key areas:

Sustainable Commerce Practice Consulting

Consulting

Why and how should clients improve their sustainability credentials in commerce?

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Sustainable Commerce Practice Design

Design

How can clients leverage design to deliver better sustainability outcomes in commerce?

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Sustainable Commerce Practice Operations

Operations

What opportunities do clients have to optimise last mile delivery and returns to reduce its carbon footprint?

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Sustainable Commerce Practice Technology

Technology

How can clients incentivise sustainable choices from its customers throughout the shopper experience/journey?

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About our partner Vaayu

Inspired by technology and the planet, Vaayu was founded in 2020 by Zalando’s former Head of Sustainability, Namrata Sandhu (CEO) – and Luca Schmid (CTO), with a vision to decelerate climate change and decarbonise the retail industry.

As the world’s first automated carbon software, rooted in climate science and technology innovation, Vaayu makes it easy for retailers to manage their environmental impact.

Vaayu provides retailers with a real-time, data-driven solution to measure their carbon footprint, while providing meaningful ways to lower emissions at scale, and move towards carbon neutrality.

Talking Sustainable Commerce Practice with Ruth

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