Wunderman Thompson Data applies expertise with the biggest technology platforms in the world to power personalized experiences between your brand and your customers. In fact, we make that happen over 350 million times every day.

We are 1,000+ data specialists strong, serving over 150 markets across the globe, serving our clients with integrity, respect for data privacy, and transparency.

We’re experts in marketing transformation, marketing science, and marketing automation and personalization, and we apply our collective strength with one aim: to help your brand grow.

We’re in it together and that means that we work closely with you as growth partners to help you achieve your goals. We listen because we value new ideas and diverse perspectives. We are committed to creative bravery, going above and beyond so that your brand becomes more personally inspiring to your customers. Because we love what we do, we exude positivity – and it shows in our work!

DATA SOLUTIONS

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Marketing Transformation

We enable our clients to deliver a modern marketing experience informed by well-organized data, activated through thoughtfully constructed technology, and delivered via customer-centric operating models.

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Marketing Science

We help our clients make better decisions and predictions with data. Our services include market & audience insight & segmentation; effectiveness planning, testing & measurement; and Analytics & AI for modelling, prediction, optimization and reporting.

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Marketing Automation & Personalization

We ensure our clients can act on data to become ever more relevant and effective. We offer a wide range of services for communications, commerce, and customer engagement.

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Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.

Data Work

Multinational Oil and Gas Company

A journey of digital transformation

Accelerating CRM and loyalty transformation from mass customised offers to personally relevant rewards
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Leading Cruise Line

Automation and Personalization at Scale

Delivering Global Personalization at Scale and Cutting through the 'clutter' during Black Friday for one of the largest Cruise Line operators in the world.
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Leading Hospitality Client

Operationalizing people-based marketing at scale

Driving loyalty marketing towards a personalized approach by delivering a segmentation solution
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GSK
Has Awards

Theraflu Tracker

The best way to avoid the flu is by predicting it.
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Saudi Telecom Company

Meet Sarha – The World’s First Content-Creating Camel

Showcasing WT’s expertise in data, creativity and technology to demonstrate the power of Saudi Telecom wireless
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Data Insights

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Insight

Entrust

A practical approach to data ethics
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Are you leveraging the right marketing analytics to run your business Zimm Zimmerman
Insight

Are you leveraging the full set of marketing analytics capabilities in your business?

Marketing analytics solutions can unlock insights that can drive superior marketing outcomes.
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Apple software update will change the marketing game David Butt Erica Clerf 2
Insight

Apple software update will change the marketing game

As Apple works at solidifying its privacy-first ethos, brands should be bracing themselves for a significant impact on their communication strategies.
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Insight

Data deprecation: what lies ahead for the CPG industry?

A future-focused solution to overcoming the demise of third-party cookie data
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Data News

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News

I-COM Data Science vHackathon 2021 Victory!

Our Wunderman Thompson “Hack to the Future” team has been named 1 of 3 finalists!
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Brand Guardian
In The Press

Brand Guardian, AI inclusive representation

Ezinne Okoro, our global chief equity, inclusion and diversity officer, shares with The Drum how inclusivity is a key demand from clients.
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In The Press

Data in advertising

Olivia Hawkins, Head of Business Consulting EMEA for Data, says data in advertising is effective and how to remain vigilant to protect consumer privacy.
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In The Press

3 Reasons We Hate NFTs -- And Why Those Reasons Don't Matter

North America Chief Data Officer Jason Carmel shares all.
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