Wunderman Thompson is part creative agency, part marketing consultancy, and part technology company.

We’re experts in data consulting, marketing science, and data-driven personalization serving 150 markets globally.

What does this mean?

It means that our team of data experts helps brands analyze the data they have to develop personalized marketing campaigns that create better connections with their customers and drive growth.

DATA SERVICES

Service page hero Marketing Transformation 3840x2160px

Data consulting

We help our clients become more effective marketers by understanding what they need in order to deliver the best customer experiences. This improves the return on their marketing investment.

Read More
Service page Hero Marketing Science

Marketing science

We deliver consumer insights and customer segmentation using applied AI and machine learning. This helps our clients optimize their marketing and make better decisions.

Read More
Service page Hero Marketing Automation and Personalisation

Personalization

We help our clients use data to deliver more personal and powerful communication, customer experiences, and commerce journeys.

Read More

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Data Work

Walgreens

Vaccination Readiness Model

Identifying vaccine readiness with data-driven targeting solutions
Read Case Study
Wallgreens hero image
Multinational Oil and Gas Company

A journey of digital transformation

Accelerating CRM and loyalty transformation from mass customised offers to personally relevant rewards
Read Case Study
woman in supermarket
Leading Cruise Line

Automation and Personalization at Scale

Delivering Global Personalization at Scale and Cutting through the 'clutter' during Black Friday for one of the largest Cruise Line operators in the world.
Read Case Study
woman at the sea
Leading Hospitality Client

Operationalizing people-based marketing at scale

Driving loyalty marketing towards a personalized approach by delivering a segmentation solution
Read Case Study
people having fun bathing
GSK
Has Awards

Theraflu Tracker

The best way to avoid the flu is by predicting it.
Read Case Study
Wunderman Thompson WORK Theraflu Tracker Cover

Data Insights

My WT Hero Image 2048x1270
Insight

The Marketers Roadmap to the Metaverse

Your brand and the metaverse
Read Article
Successful AI ML for marketing is not a product you can buy off the shelf Zimm Zimmerman
Insight

Successful AI/ML for marketing is not a product you can buy off the shelf

Key principles that are generating real ROI from marketing AI/ML solutions
Read Article
My WT Hero Image 2048x1270
Insight

Entrust

A practical approach to data ethics
Read Article
Winning audience mindshare in the pharmaceutical industry Jen Perry Stephen Troncoso
Insight

Winning audience mindshare in the pharmaceutical industry

Differentiation strategies in healthcare driven by human value systems
Read Article

Data News

Futuristic empty room 3d rendering 2022 03 08 01 27 29 utc
News

DataCon Africa 2022 report back

It’s time to shorten the gap between data and decision-making
Read Article
Biz Community Image 657924 700x466
In The Press

Wunderman Thompson builds SA digital skills base with the Data Learnership Academy

Read about the amazing work our Data Learnership Academy is doing to address the skills shortage in the marketing technology industry in South Africa
Read More
Marc olivier jodoin ei Mz Jl3xj4o unsplash 1
In The Press

Measuring Your Digital Impact

Filip von Reiche teams up with Gaetan Philippot from AB Tasty to discuss the roles all types of metrics play when measuring a brand’s digital impact.
Read More
SM Data Storytelling Council Chapter 2
In The Press

Integrity in Data Storytelling

The latest I-COM Emerging Issues in Data Storytelling series chapter explores 'Integrity in Data Storytelling' with David Lloyd and Jared Rodecker.
Read More