Wunderman Thompson is part creative agency, part marketing consultancy, and part technology company.

We’re experts in data consulting, marketing science, and data-driven personalization serving 150 markets globally.

What does this mean?

It means that our team of data experts helps brands analyze the data they have to develop personalized marketing campaigns that create better connections with their customers and drive growth.


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Data consulting

We help our clients become more effective marketers by understanding what they need in order to deliver the best customer experiences. This improves the return on their marketing investment.

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Marketing science

We deliver consumer insights and customer segmentation using applied AI and machine learning. This helps our clients optimise their marketing and make better decisions.

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We help our clients use data to deliver more personal and powerful communication, customer experiences, and commerce journeys.

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Use AI creative testing to optimise your marketing campaigns.

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A consultative methodology enabling brands to create a practical and comprehensive approach to data ethics.

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Power better decisions in content development, audience, and media planning.

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Data Work


Vaccination Readiness Model

Identifying vaccine readiness with data-driven targeting solutions
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Multinational Oil and Gas Company

A journey of digital transformation

Accelerating CRM and loyalty transformation from mass customised offers to personally relevant rewards
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Leading Cruise Line

Automation and Personalization at Scale

Delivering Global Personalization at Scale and Cutting through the 'clutter' during Black Friday for one of the largest Cruise Line operators in the world.
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Leading Hospitality Client

Operationalizing people-based marketing at scale

Driving loyalty marketing towards a personalized approach by delivering a segmentation solution
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Has Awards

Theraflu Tracker

The best way to avoid the flu is by predicting it.
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Data Insights

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Content Intelligence
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The Marketers Roadmap to the Metaverse

Your brand and the metaverse
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Successful AI/ML for marketing is not a product you can buy off the shelf

Key principles that are generating real ROI from marketing AI/ML solutions
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Data News

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In The Press

Introducing Reveal

Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to
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The complexity of the data ethics dilemma in the metaverse

VP of Consulting Services in North America, Tom Corey, addresses the ethics dilemma that the Metaverse poses.
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In The Press

Measuring Your Digital Impact

Filip von Reiche teams up with Gaetan Philippot from AB Tasty to discuss the roles all types of metrics play when measuring a brand’s digital impact.
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In The Press

Integrity in Data Storytelling

The latest I-COM Emerging Issues in Data Storytelling series chapter explores 'Integrity in Data Storytelling' with David Lloyd and Jared Rodecker.
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