Wunderman Thompson is part creative agency, part marketing consultancy, and part technology company.

We’re experts in data consulting, marketing science, and data-driven personalization.

What does this mean?

It means that our team of data experts helps brands analyze the data they have to develop personalized marketing campaigns that create better connections with their customers and drive growth.

DATA SOLUTIONS

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Data consulting

We help our clients become more effective marketers by understanding what they need in order to deliver the best customer experiences. This improves the return on their marketing investment.

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Marketing science

We deliver consumer insights and customer segmentation using applied AI and machine learning. This helps our clients optimize their marketing and make better decisions.

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Personalization

We help our clients use data to deliver more personal and powerful communication, customer experiences, and commerce journeys.

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Data Work

Multinational Oil and Gas Company

A journey of digital transformation

Accelerating CRM and loyalty transformation from mass customised offers to personally relevant rewards
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woman in supermarket
Leading Cruise Line

Automation and Personalization at Scale

Delivering Global Personalization at Scale and Cutting through the 'clutter' during Black Friday for one of the largest Cruise Line operators in the world.
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woman at the sea
Leading Hospitality Client

Operationalizing people-based marketing at scale

Driving loyalty marketing towards a personalized approach by delivering a segmentation solution
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GSK
Has Awards

Theraflu Tracker

The best way to avoid the flu is by predicting it.
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Wunderman Thompson WORK Theraflu Tracker Cover
The Royal Canadian Legion

Immortal Poppy

Preserving the memory of Canada’s veterans by encrypting their names into an enduring symbol - The Remembrance Poppy
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Data Insights

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Insight

Entrust

A practical approach to data ethics
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Loyalty and Rewards Richard Mullins Chinasa Uyanna
Insight

Driving customer centricity with a modern loyalty programme

Leveraging consumer trends to build a modern loyalty programme
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Are you leveraging the right marketing analytics to run your business Zimm Zimmerman
Insight

Are you leveraging the full set of marketing analytics capabilities in your business?

Marketing analytics solutions can unlock insights that can drive superior marketing outcomes.
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Apple software update will change the marketing game David Butt Erica Clerf 2
Insight

Apple software update will change the marketing game

As Apple works at solidifying its privacy-first ethos, brands should be bracing themselves for a significant impact on their communication strategies.
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Data News

Hackathon 2021
News

I-COM Data Science vHackathon 2021 Victory!

Our Wunderman Thompson “Hack to the Future” team has been named 1 of 3 finalists!
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Brand Guardian
In The Press

Brand Guardian, AI inclusive representation

Ezinne Okoro, our global chief equity, inclusion and diversity officer, shares with The Drum how inclusivity is a key demand from clients.
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In The Press

Data in advertising

Olivia Hawkins, Head of Business Consulting EMEA for Data, says data in advertising is effective and how to remain vigilant to protect consumer privacy.
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In The Press

3 Reasons We Hate NFTs -- And Why Those Reasons Don't Matter

North America Chief Data Officer Jason Carmel shares all.
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