At Wunderman Thompson, we believe that inclusive design is better design.

As marketing leaders, we must look beyond the conventional and see the world differently. At Wunderman Thompson, we’ve put inclusive thinking at the heart of our business – not only is it the right thing to do, but it drives growth for our clients.

We are committed to building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and is treated with dignity and respect. We’re committed to helping clients design inclusive experiences and products for people with disabilities and underserved communities – groups that have often been ignored by marketers.

We believe this commitment inspires growth and delivers equitable outcomes for everyone. This is how we raise the creative bar, gain a competitive advantage and create a more inclusive world.

Our Inclusive Experience Practice

Wunderman Thompson is the first agency to build an Inclusive Experience Practice. It is based on the three core principles of inclusive design: recognizing exclusion, learning from diversity, and solving for one and extending to many.

Recognize exclusion. Exclusion occurs when we use our own biases to solve problems. Inclusion requires us to consider the widest possible set of capabilities of people who might be using a product or service.

Learn from diversity. In designing for people with disabilities, we need to recognize that a key feature of their daily lives is adaption. As a result, we do not design for limitations but rather for people who can adapt to new situations. That way we can unlock the true potential of the design and the people it is intended to serve.

Solve for one, extend to many. Inclusive experience focuses on what’s universally important to all humans. If you create a solution that works well for someone who cannot hear, you might be surprised to find out that it also increases productivity and improves the lives of people who can. A simple example might be a self-driving car. A self-driving car would enable a blind person to increase her mobility, but it would also likely be safer and more convenient for every human.

Raising the Inclusive Bar

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As part of our ongoing commitment, Wunderman Thompson partnered with Microsoft to launch an Inclusive Design Lab that leverages the creativity of WT and the technical prowess of Microsoft Technology to help partners reach and be relevant to the widest market possible by making their communications, products and services inclusive and accessible.

Our lab functions as a collaborative group of multidisciplinary makers fuelled by our desire to create a more inclusive and innovative future. Our award-winning methodology uses a human-centered approach to innovation that draws on the full range of human diversity, the future of technology, and the requirements for business success.

Leading by Example

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We are also pleased to announce that all Wunderman Thompson employees across our global network will take the Microsoft Accessibility Fundamentals training and become AiA badged.

This is an important step forward that will ensure that everyone at Wunderman Thompson has the right kind of knowledge and can implement the necessary standards for clients.

Our Inclusive Experience Work

Inclusive experience is Wunderman Thompson’s design methodology of choice because we believe it leads to growth for brands. We will operationalize this throughout the agency, which includes starting discussions with our clients and providing learning opportunities for our employees. In addition, we partner with inclusively to increase the number of people with disabilities at Wunderman Thompson.

See below for a selection of Wunderman Thompson inclusive-experience work.

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Inclusive XP Work

Unilever
Has Awards

Degree Inclusive

Degree introduces the world's first adaptive deodorant built with a diverse disability community
Read Case Study
Rexona Degree deodorant product shot
Tommy Hilfiger
Has Awards

Tommy Adaptive

Innovating to create an inclusive disability-friendly clothing line
Read Case Study
Hilfiger Hero
Avon

This Is My Color

Avon steps up the fight against racism
Read Case Study
AVON 60
ElaN Languages

Unbias Button

A new translation feature for a gender-balanced world.
Read Case Study
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HSBC

Opportunity Doesn't Do Borders

Launching the bank's new global purpose
Read Case Study
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Inclusive XP Insights

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Insight

Applying technology to deliver inclusive digital experiences at scale

In 2021, marketers have a clear mandate to champion inclusion, equity and diversity across campaigns and content.
Read Article
BBB Book Facebook WT COM Hero
Insight

Building Brilliant Brands Needs an Inclusive Approach

Mel Edwards on the Untapped Opportunity for Big Business
Read Article
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Insight

Putting inclusive design at the heart of your brand

A look at how progressive companies are using technology to improve the customer experience for consumers living with disabilities.
Read Article
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Insight

Inclusive Experience Practice

Inclusivity Is Good Business
Read Report

Inclusive XP News

Fast Company WT COM Hero
News

Fast Company’s 2021 Innovation by Design Awards

WaterLight, WT Colombia, and Degree Inclusive, WT Argentina, receive top honors
Read Article
Fund Femme WT COM Hero
News

Fund Femme

Wunderman Thompson launches platform to celebrate and support women and non-binary owned businesses
Read Article
Cannes Lions Grand Prix logo and Rexona Degree deodorant user
News

Degree Inclusive wins Innovation Grand Prix at Cannes Lions

Wunderman Thompson and Unilever collaborate on the world’s first deodorant built with a diverse disability community
Read Article

Our Leadership