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Intelligence Insights

A woman with light skin and blonde hair faces the camera and looks at a harvested root, blurred in the foreground.
Insight

Flexivores

Consumers are reconsidering their culinary habits, saving meat and extravagant cuisines for travel and special occasions.
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A close-up image of a woman with light skin and dark hair wearing silver glittered eyeshadow holds a silver ball.
Insight

Affirmational beauty

Beauty is merging with identity exploration and play, elevating makeup into an act of self-affirmation.
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Two images spliced. On the left, a man with light skin and light brown hair looks directly into the camera. On the right, a woman with light skin and dark, long hair leans her head on her hand and gazes into the camera.
Insight

Krista Kim and Peter Martin, co-creators of the 0RB System

"We used to be passive consumers, but now we have become conscious co-creators."
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A woman in a lab coat wearing glasses holds a device over another woman's head in a black-and-white photo.
Insight

Brain health

Gen Z has found a new way to improve their mental and emotional health: intentional brain development.
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Intelligence News

F100 2023
News

The Joyconomy is Here

2023 brings elevated expressionism to arm people with hope, joy, and happiness for uncertain year ahead, according to our annual Future 100
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EMMA CHIU CREATIVE REVIEW PODCAST WT WEBSITE
In The Press

What Actually is the Metaverse?

Emma Chiu speaks on the Creative Review podcast about what the metaverse is, how brands should be considering it, and the desirability of digital tacos
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Eight point star with words 'The New Muslim Consumer: How rising observance is reshaping the consumer landscape in Southeast Asia and beyond' on a blue and brown tiled background
In The Press

The New Muslim Consumer

A new report from Wunderman Thompson Intelligence Research shows how rising observance is reshaping the consumer landscape in Southeast Asia and beyond
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Person looking out into space which features a solar scape with big globe and a crown over the top, with planets circling. Image is all in pink
In The Press

Sound On in the Metaverse

Emma Chiu discusses why it's just the beginning for virtual concerts and what the future holds for artists, brands and platforms
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Our Leadership