HERO Alula Moments and Bompas Parr 2
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Intrepid dining

Pioneering diners are indulging in otherworldly meals.
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IRL brand activations

Big-name brands hosted in-person activations at Coachella this year.
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Cell-cultured dining

Cell-cultured cuisine is being elevated for fine dining.
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Metaverse dining

Food and drink brands are experimenting in the metaverse.
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Emotional wellbeing diets

Overwhelmed and stressed-out consumers are turning to snacks to improve their emotional health.
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The Future 100: 2022 vocabulary

A glossary of terms that will define 2022.
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HERO Hennessy 8 NFT collection sold to Angry Pitbull Club
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VIP NFTs

Are NFTs the new key to consumer loyalty?
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The new terroir

Climate change is having a seismic impact on global agriculture, making previously fertile places untenable and creating new northern growth areas for crops.
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Trend check: Best of our 2021 predictions - Brands & Marketing, Food & Drink, Beauty and Retail

We're taking a look at what we got right in brands & marketing, food & drink, beauty and retail.
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AI sommeliers

AI connoisseurs are shaking up the prestigious wine industry.
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Cell-cultured coffee

After meat and seafood—coffee could be the next thing grown in a lab.
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HERO I Collective
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Indigenous palates

A spike in Indigenous restaurants and cookbooks presents an onslaught of authentic menus sustainably crafted with Earth, animals and culture in mind.
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Net-zero alcohol

Can your next happy hour drink of choice help to reverse climate change?
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Reworking the gig economy

The gig economy is faltering. Will cooperatives solve the issue?
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Foraged cocktails

Florivores are flocking to rewilded bars turning to nature for their cocktail inspiration.
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Regeneration Rising

Emerging Trends Unlock Opportunities for a Sustainable Future
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