A projection onto London Tower Bridge at night-time. The projection shows a woman playing football accompanied by the words “YOU’VE NEVER SEEN AN ICON LIKE THIS” and “LEAH WILLIAMS IS NEVER DONE” There is a Nike logo in the bottom righthand corner.
Insight

Sportsvolution: Women’s Sport Rising

Women’s sport is stealing the limelight in a glorious summer of sport. Can greater visibility tip the balance towards gender equality?
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Image Description. A black and white photo with a Black woman smiling. She is wearing glasses and standing in an urban environment.
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Fay Reid, Founder, 9 to 5 Menopause

“I feel like I’m entering a new chapter and celebrating the next stage of me."
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A screenshot of TikTok’s #ecotok feed displaying paused video clips from various users. Samples of text, left to right: “When you realize the world needs to be shopping for their groceries differently; Small ways you can help the Earth! [Part 15]..."
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Climate optimism

Gen Z is turning their climate anxiety into climate optimism.
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A collage of images: British flags, aerial view of trucks, a slate of NFTs by ARTIFACTs and SCMP, an airplane over a crowd of people, a man eating, a large rubber duck in water.
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Post-truth NFTs

NFTs are more than collectible digital icons: they’re ownable tokens of information that may sway a growing wave of misinformation.
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HERO in their words
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In their words: defining inclusion

“Diversity and inclusion mean representing my life, not just your life.”
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Image of a cream-colored luxury suite with a high table, coffee table, a loveseat and an armchair. The room sits adjacent to sliding doors and a balcony with scenic views.
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Intimate luxury

High-end brands are taking exclusivity to another level for their top consumer bases.
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A large group of Black women sit peacefully in the sunlight against a backdrop of trees and mountains. The women have their eyes closed, meditating.
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Inclusion’s Next Wave: Vocabulary

Key terms to know and understand when adopting inclusive practices.
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Two Black men sitting in the grass, exchanging a tender glance
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Intersectional storytelling

Diversity goes beyond the screen as the focus shifts to change behind the scenes, too.
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Four people in wheelchairs and two people standing on the edge of a mountain. They are smiling at the camera and a sunset is in the background over more mountains.
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Accessible travel

The travel industry is getting an inclusive and accessible upgrade.
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HERO Meta Kawn Twitter
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Muslim-centered metaspaces

Social and cultural practices are extending into the metaverse, and Muslim consumers are calling for spaces that respect and represent their faith.
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Abstract art consisting of block strokes of light sky blue and white. Colors darken closer to the bottom of the page. There’s a medium black block in the bottom right-hand corner.
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Inclusion's Next Wave

A new trend report exploring emerging trends in inclusion, revealing a powerful role for brands.
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HERO glass mask 2
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Digital identities

Identities are becoming more fluid, crossing physical and digital spaces, and consumers are looking for products to reflect that.
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HERO selfridges
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Multiversal design

Dreamlike, otherworldly design is reimagining physical spaces for a new era of creativity.
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HERO Alex Box headshot
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Dr. Alex Box, identity designer and beauty futurist

"I see identity design as the next important step to how we communicate and interpret multiple selves in the metaverse."
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HERO block buddies collection
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Sophisticated play

Gen Alpha is creating on a more mature, refined level than previous generations.
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HERO Photo by Tim Mossholder on Unsplash
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Solo wellness

A new cohort are changing traditional relationship dynamics as many people prioritize self-growth and internal reflection.
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