Desktop showing two silhouettes and Nike's swoosh logo
Insight

Co-creative commerce

Could the next era of retail see users co-creating brands’ virtual products and storefronts?
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Left: a woman with a brunette ponytail faces away from the screen and wears a black earring pointed in front and behind her ear with diamonds circling its center. Right: a close up of a black piece of jewelry pointed on both ends, with diamonds at center.
Insight

Regenerative luxury

How is luxury aligning with consumer desire for sustainability and accountability?
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A man with light skin and a brown beard wearing a black hat that reads "MoMA" wears a black sweatshirt, white pants, and several rings on his fingers. He sits on a black and white cushioned bench with one arm on a circular metal table.
Insight

George Yashin, co-founder and CEO of ZERO10

“People often use clothes as a means of personal expression, and for that, ‘clothing’ doesn’t need to be material.”
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A blonde woman stares into the camera, only her eyes and nose showing, with a digital overlay of stars and sparkles accenting her eyes.
Insight

Digital to physical launches

NFT first, physical launch second: could this be the future norm for new product releases?
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Model floating mid-air above city buildings, sideways, on a virtual runway. Digital model wears boots and Tommy Hilfiger "H" patterned brown pants, a jacket, has purple skin with sunglasses and a rust-colored hat.
Insight

Fashion week goes liminal

NYFW embraced digital elements to elevate the traditionally physical event.
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Image of a digitized white Prada logo, outlined with blue, red, and yellow with a black background. Text reads: PRADA CRYPTED..
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Top 5 Web3 brands

Brands are taking on Web3.
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Two images converge. Left: A man with light skin and brown hair faces away from the camera, taking a photo on an iPhone of a peach-colored Yankee hat. Right: a person with tan skin holds an iPhone using the Depop app.
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Ethical retail in the metaverse

Sustainable and ethical fashion brands are elevating their standards in the virtual realm.
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Zoomed-in 3D object that reads TRANSAK in yellow letters repeating across the top. "Click to start" appears above the TRANSAK writing.
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Banking in the metaverse

Need cash in the metaverse? How banks are rethinking digital finance.
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At right, an orange blow up tent display with one fair-skinned woman standing and one sits in a reclining chair. Plants and greenery separate them from a fogged-glass tent display with a curtain pulled aside to reveal a massage table within.
Insight

Wellness retail

Luxury retail departments are evolving into wellbeing destinations.
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HERO selfridges
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Multiversal design

Dreamlike, otherworldly design is reimagining physical spaces for a new era of creativity.
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HERO block buddies collection
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Sophisticated play

Gen Alpha is creating on a more mature, refined level than previous generations.
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HERO Chill Pill
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New gen Z apps

What are the latest apps catching gen Z’s attention?
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HERO Charles and Keith Press Release
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Crypto luxury

Luxury brands are enticing the crypto-elite with new cryptocurrency payment options.
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HERO 20220416 rollingstone palmsprings 818
Insight

IRL brand activations

Big-name brands hosted in-person activations at Coachella this year.
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HERO Fidelity decentraland screenshot1
Insight

Cryptoliteracy

Financial institutions and fintech brands want to demystify the metaconomy.
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HERO ACUSTO4
Insight

Flagship futures

What do the next generation of department stores look like?
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