HERO block buddies collection
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Sophisticated play

Gen Alpha is creating on a more mature, refined level than previous generations.
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HERO Chill Pill
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New gen Z apps

What are the latest apps catching gen Z’s attention?
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HERO Charles and Keith Press Release
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Crypto luxury

Luxury brands are enticing the crypto-elite with new cryptocurrency payment options.
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IRL brand activations

Big-name brands hosted in-person activations at Coachella this year.
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Cryptoliteracy

Financial institutions and fintech brands want to demystify the metaconomy.
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Flagship futures

What do the next generation of department stores look like?
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Decentraland’s MVFW

We’re highlighting the top five events from the first ever Metaverse Fashion Week (MVFW), hosted by Decentraland.
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HERO Nea Wear
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Modest fashion goes sustainable

Small brands for modest fashion are pushing the needle for sustainable practices in the industry.
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HERO Doodles21
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SXSW 2022: Doodles SXSW

An immersive liminal activation explores the colorful world of Doodles NFTs.
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HERO Stylist Alaboosi
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Metaverse recruits

Are chief metaverse officers the newest executives to join the c-suite?
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The Future 100: 2022 vocabulary

A glossary of terms that will define 2022.
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Super Bowl 2022

Crypto, health, and nostalgia dominated this year's Super Bowl ads.
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HERO state farm
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New age advertising

Advertisers are embracing new platforms for interactive engagement.
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Liminal retail

Retailers are bringing the metaverse into the physical world.
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Generation Alpha retail

How are generation alpha driving the next era of retail?
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HERO Lexus ES campaign happy mode
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Euphoric ads

Moments of joy are keeping spirits high in brand advertising and engagement.
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