Four headless digitally rendered avatars pose: a dark denim jacket over a white tee and a cheetah-printed mid-length skirt; a black leather jacket over loose black trousers; a hooded black sweatshirt and patched jeans; black puffer jacket and black pants.
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Web3 retail marketplaces

Digital retail communities are connecting online and in person to shop and co-create.
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Three screenshots of a mobile phone using the Google Maps AR feature. Text: Scan building across street; Look this way; Continue on East End Ave, In 600 ft, The Chapin School; East End Ave, Continue on East End Ave, In 500 ft, The Chapin School
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AR navigation

Augmented reality visuals may direct your next trip.
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A white man with dark short hair, a dark beard, and blue eyes smiles into the camera. He wears a white shirt and stands in front of a cream colored background.
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David Rodolitz, Founder and CEO of VCR Group and Flyfish Club

"We're not Web3 guys trying to figure out hospitality; we're hospitality guys that have leveraged a Web3 component."
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A dark, moonlit starry sky behind a giant red virtual Coca Cola bottle. Red ribbons surround the bottle, and a circular logo that reads "Friendship Day" sits in front and behind the bottle.
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Brand safety in the metaverse

How can brands stay protected in the metaverse?
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Four mobile app screens: a user profile page with an image and chat bubbles of information about that user, an expanded version of a user profile, an explore page with a search function and icons of other users, a chat connection page.
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Gen Z networking

Gen Z is riding a new wave of professionalism, introducing fresh, modern ideals to the workplace.
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Desktop showing two silhouettes and Nike's swoosh logo
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Co-creative commerce

Could the next era of retail see users co-creating brands’ virtual products and storefronts?
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Two images of cartoon apes. Left: ape with white fur winks at camera, visible from its chest up, in front of a blue-green beach skyline. Right: ape with white fur winks at camera, visible from its chest up, in front of an orange and purple backdrop.
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Web3 wanderlust

NFT collectors are changing travel patterns, leveraging virtual collections as the ticket to their next destination.
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A digitally-rendered cartoon man with yellow hair, a blue shirt smiles at the camera. Behind him, a set of code: <?php echo "Hello World!" ?>
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Dynamic filmmaking

The future of animation is flexible, accessible, and fast approaching.
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Left alt text: "Play Wordle. What word will you start with today?" Right alt text: "Play Spelling Bee. How many words can you make with 7 letters?"
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New wave newsrooms

Major media brands are tapping into new modes of engagement to reach younger consumers.
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Two feminine avatars leaping and smiling. In front, a dark-skinned avatar with blonde hair and a headband wearing an orange jumpsuit, and a text box that reads "what's up?". Behind her a pale-skinned avatar with brown hair, a colorful top and green pants.
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NFT citizens

Cities are being built for the metaverse. Will digital citizens follow suit?
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Two augmented reality characters interacting. On the left, a human-like figure with blue hair and purple tinted glasses wearing a blue puffer jacket. On the right, a monkey wearing an army-printed helmet and a tie-dye T-shirt, smiling.
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Augmented entertainment

AR technology is spurring a new formula for creative entertainment.
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A man with light skin and a brown beard wearing a black hat that reads "MoMA" wears a black sweatshirt, white pants, and several rings on his fingers. He sits on a black and white cushioned bench with one arm on a circular metal table.
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George Yashin, co-founder and CEO of ZERO10

“People often use clothes as a means of personal expression, and for that, ‘clothing’ doesn’t need to be material.”
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Digitally rendered landscape of a desert, with one aloe plant and one cactus sprouting from sandy hills. Beyond the desert, a city landscape with several skyscrapers under a full white moon.
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Realism in the metaverse

Visuals in the metaverse are becoming more realistic, reflecting the way digital and physical habitats are blending.
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A photo of Kunho Kim, left, and Yiran Shu, right. The two are smiling, looking into the camera. Kunho wears metal-framed glasses and a blue T-shirt. Yiran wears a black hooded sweatshirt and a white T-Shirt. Both have dark hair and light skin.
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DoorLabs co-founder and current advisor Kunho Kim and digital creator Yiran Shu

“How can we use this new immersive technology in the metaverse to better help and better equip people with different needs in the future?”
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Iridescent white abstract shape on water
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Virtual fragrance

What could the metaverse smell like?
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A blonde woman stares into the camera, only her eyes and nose showing, with a digital overlay of stars and sparkles accenting her eyes.
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Digital to physical launches

NFT first, physical launch second: could this be the future norm for new product releases?
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