A collage of images: British flags, aerial view of trucks, a slate of NFTs by ARTIFACTs and SCMP, an airplane over a crowd of people, a man eating, a large rubber duck in water.
Insight

Post-truth NFTs

NFTs are more than collectible digital icons: they’re ownable tokens of information that may sway a growing wave of misinformation.
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HERO Meta Kawn Twitter
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Muslim-centered metaspaces

Social and cultural practices are extending into the metaverse, and Muslim consumers are calling for spaces that respect and represent their faith.
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HERO glass mask 2
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Digital identities

Identities are becoming more fluid, crossing physical and digital spaces, and consumers are looking for products to reflect that.
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HERO selfridges
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Multiversal design

Dreamlike, otherworldly design is reimagining physical spaces for a new era of creativity.
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HERO Alex Box headshot
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Dr. Alex Box, identity designer and beauty futurist

"I see identity design as the next important step to how we communicate and interpret multiple selves in the metaverse."
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HERO block buddies collection
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Sophisticated play

Gen Alpha is creating on a more mature, refined level than previous generations.
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HERO Volodymyr Zelenskyy
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The AI Summit London 2022

AI advances promise to ‘change the lives of billions.’
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HERO DSC8424
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CogX 2022: Key Trends

The CogX Festival 2022 theme "How do we get the next ten years right?" explored the changing nature of identity in an increasingly virtual-first world.
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HERO Skin Match x IT Cosmetics 5
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Inclusive AI beauty advisors

AI-powered recommendations are paving the way for a more inclusive beauty industry by offering personalization for all.
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HERO Planet City VR
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Tribeca Immersive 2022: Key trends

At Tribeca Immersive 2022, storytellers moved beyond the novelty of VR for VR’s sake, using it to advance a deeper purpose.
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HERO Image of Timberborn screen by Discord member Cynical Entity courtesy of Twitter
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Rewilded minds

The next evolution of the conscious consumer is rewilding day-to-day life.
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HERO Petaverse Network
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Virtual nurturers

Consumers are finding new avenues to care for and nurture others in the digital realm.
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HERO IMVU by Together Labs The Girls
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Loneliness in gen Z

Younger generations are expressing a need for deeper engagement and more authentic social interaction, but can they find it online?
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HERO Chill Pill
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New gen Z apps

What are the latest apps catching gen Z’s attention?
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HERO Ferver hastag creators Tik Tok
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Expert influencers

Brands are turning to professionals to promote their products and services in the next iteration of genuinfluencers.
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HERO Lobby 2
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Metaverse hospitality

Hospitality is being reimagined for the metaverse.
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