HERO Lobby 2
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Metaverse hospitality

Hospitality is being reimagined for the metaverse.
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VR cars

Virtual realities are disrupting the in-car experience.
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HERO ACUSTO4
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Flagship futures

What do the next generation of department stores look like?
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SXSW 2022: Disruptive Travel

An educational travel company is giving space to the city’s Black history.
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Supercommuters

A new breed of commuter is emerging—one who spends the week working in the city and the weekends at home in the suburbs.
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The Future 100: 2022 vocabulary

A glossary of terms that will define 2022.
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Super Bowl 2022

Crypto, health, and nostalgia dominated this year's Super Bowl ads.
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Microadventures

Avid travelers are finding local adventures a satisfying fix for the travel bug.
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Euphoric ads

Moments of joy are keeping spirits high in brand advertising and engagement.
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CES 2022: Auto everything

Big brands from adjacent sectors are tapping into the auto industry.
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Trend check: Best of our 2021 predictions - Culture, Technology and Travel

We're taking a look at what we got right in culture, technology and travel.
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Hypnotherapy

Healing is awakening in the form of hypnosis.
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Outdoors elevated

A sustained interest in the great outdoors is driving investment and brand attention to elevating outdoor experiences.
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HERO3 Four Seasons3
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Scientific stays

The concierge will take you to your room now—or the sea, or the moon.
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HERO castle visualisation
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Greening the city

Cities are being redesigned around nature.
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rainbow coloured mountains
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Regeneration Rising

Emerging Trends Unlock Opportunities for a Sustainable Future
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