HERO REI outward tent shade
Insight

Outdoors elevated

A sustained interest in the great outdoors is driving investment and brand attention to elevating outdoor experiences.
Read Article
HERO3 Four Seasons3
Insight

Scientific stays

The concierge will take you to your room now—or the sea, or the moon.
Read Article
HERO castle visualisation
Insight

Greening the city

Cities are being redesigned around nature.
Read Article
rainbow coloured mountains
Insight

Regeneration Rising

Emerging Trends Unlock Opportunities for a Sustainable Future
Read Article
HERO Tribe X Aero 2
Insight

Health-luxe travel

Private flying soars thanks to a new class of health-luxe travelers.
Read Article
HERO mik1 101 082620 0226 a
Insight

Cinematic escapes

Hollywood wants to be your travel agent.
Read Article
HERO Tentrr Enney Ranch3861
Insight

Distributed travel

A value shift in the tourism industry is giving rise to a new travel format.
Read Article
HERO TH SE 477199 SNYA72 1155 RET
Insight

Meaningful travel

Tourism is undergoing a fundamental shift as travelers rethink where they want to go and why.
Read Article
Futuristic eye with white and purple color scheme
Insight

The Future 100: 2021

Trends Shaping Culture and Economies
Read Article
GENZ Hero Image
Insight

Generation Z

Building a Better Normal
Read Article
coloured painted wall in red and blue
Insight

Back in the Game

Post-Pandemic Trends & Futures
Read Article
HERO Kayaking
Insight

Incentivized travel initiatives

The travel industry is betting big on insurance as the primary assurance needed to win back the confidence of tourists.
Read Article
HERO K7 A0295
Insight

Outdoor redesign

Businesses and organizations are redesigning their services to prioritize outdoor space.
Read Article
HERO 1 Shortcut Lifestyle Shot 7
Insight

Experience enablers

Luxury services are offering private format leisure activities.
Read Article
HERO HE 04 beach
Insight

Extended stays

Vacation season is upon us—but so is a global pandemic. The tourism industry's solution? Long-term quarantine retreats.
Read Article
HERO After Airport Lobby 01
Insight

Travel futures

Architects and designers are reimagining travel for pandemic-proof tourism.
Read Article