A woman with light skin and dark hair smiles as she works out. Her hair is in a high pony tail and she wears a pink T-shirt.
Insight

Fit for joy

Emotional exercise is helping people spark joy.
Read Article
An indoor seating area with a couch and a small tree, pictured behind a glass wall. The walls, furniture and general aesthetic is mostly brown, with calming earthy colors.
Insight

Wellness clubs

Exclusive communities are formulating new spaces for luxury fitness, wellness, and socialization.
Read Article
Iridescent white abstract shape on water
Insight

Virtual fragrance

What could the metaverse smell like?
Read Article
A blonde white woman with braids in her hair smiles at the camera wearing a white lab coat. She holds a paper bag of jelly beans. Behind her are four vials of jelly beans.
Insight

Latest beauty service: sustainability

Beauty brands are serving up sustainability as a service to appeal to eco-conscious consumers.
Read Article
A green image with a digitally-rendered digestive system of organs at the center. The words "BRAIN" and "GUT" repeat in all-caps in a circle around the image.
Insight

Psychobiotics

Is gut health the latest route to mental wellbeing?
Read Article
A large white blimp flies over a disaster zone of broken houses, trash and debris. The blimp reads "Flying Whales."
Insight

The new doctor’s office

Brands are finding innovative ways to deliver healthcare to isolated communities while simultaneously future-proofing services against uncertainty.
Read Article
A screenshot of TikTok’s #ecotok feed displaying paused video clips from various users. Samples of text, left to right: “When you realize the world needs to be shopping for their groceries differently; Small ways you can help the Earth! [Part 15]..."
Insight

Climate optimism

Gen Z is turning their climate anxiety into climate optimism.
Read Article
A white woman with short brown hair lays crouched in a clear tank halfway filled with water. She wears a white T-shirt and undergarments, and reaches to touch the top of the tank just above her head.
Insight

Lab-grown beauty

Biotech beauty is gaining speed, simultaneously improving product formulations and sustainability.
Read Article
Image of a cream-colored luxury suite with a high table, coffee table, a loveseat and an armchair. The room sits adjacent to sliding doors and a balcony with scenic views.
Insight

Intimate luxury

High-end brands are taking exclusivity to another level for their top consumer bases.
Read Article
At right, an orange blow up tent display with one fair-skinned woman standing and one sits in a reclining chair. Plants and greenery separate them from a fogged-glass tent display with a curtain pulled aside to reveal a massage table within.
Insight

Wellness retail

Luxury retail departments are evolving into wellbeing destinations.
Read Article
HERO Alex Box headshot
Insight

Dr. Alex Box, identity designer and beauty futurist

"I see identity design as the next important step to how we communicate and interpret multiple selves in the metaverse."
Read Article
HERO Skin Match x IT Cosmetics 5
Insight

Inclusive AI beauty advisors

AI-powered recommendations are paving the way for a more inclusive beauty industry by offering personalization for all.
Read Article
HERO Planet City VR
Insight

Tribeca Immersive 2022: Key trends

At Tribeca Immersive 2022, storytellers moved beyond the novelty of VR for VR’s sake, using it to advance a deeper purpose.
Read Article
HERO Image of Timberborn screen by Discord member Cynical Entity courtesy of Twitter
Insight

Rewilded minds

The next evolution of the conscious consumer is rewilding day-to-day life.
Read Article
HERO Chill Pill
Insight

New gen Z apps

What are the latest apps catching gen Z’s attention?
Read Article
HERO scandinavian biolabs ooh5gpu IA Vk unsplash
Insight

Supercharging hair health

Wider attention to female hair loss has given way to a wealth of strengthening solutions.
Read Article