Trend check: Best of our 2021 predictions - Brands & Marketing, Food & Drink, Beauty and Retail
We're taking a look at what we got right in brands & marketing, food & drink, beauty and retail.
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Wellness & Beauty
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Trend check: Best of our 2021 predictions - Work, Health and Finance
We're taking a look at what we got right in work, health and finance.
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L-beauty
Latinx beauty brands are building momentum and defining their distinct beauty offering in mainstream retailers.
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Public meditations
Designated spaces for emotional check-ins are emerging in public locations around the world.
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New beauty labels
Beauty brands are reimagining the nutrition label for the next generation of consumers.
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Mental fitness
Mental health is becoming a publicly accepted—and expected—part of physical athleticism.
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AI beauty
Consumer preference for science-backed products is boosting AI beauty sales and popularity.
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Prestige beauty
Consumers are driving demand for luxury-influenced beauty, propelling crossover partnerships between high-end labels and beauty brands.
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Blue Zone living
A new formula for wellbeing takes a page from Blue Zones, where residents are living longer and feeling anything but blue.
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Functional fragrance
Scent is being elevated as a channel for health and wellbeing.
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Audio healing
Using soothing sounds to heal physical pain is growing louder in wellness circles.
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Big Tech becomes Big Health
Big Tech continues its push into healthcare and health management.
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