Engineering the right platform and implementing it takes deep expertise in both vendor technology and the technologies that surround it.

But systems integration only describes part of the challenge. Platforms need to be delivered with a keen eye on the business value and customer experiences they enable. What sets Wunderman Thompson apart, is not just our highly-focused technology and vendor expertise, but our appreciation of how these technologies should link together to deliver an end-to-end journey. Our engineering teams bring, not only world class technical knowledge, but also practical experience in programme delivery and a host of pre-built software and automation tools that make the delivery process faster, more efficient and much higher quality.

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Architecture Design

Once you have established your long-term capability roadmap you can then move on to the technical architecture of your business solutions. This involves taking a structured approach to understanding your business requirements and translating them into the core platform capabilities that are required to fulfil them. We can provide an assessment of your current platform’s ability to meet business needs. We provide recommendations on additional or replacement technologies that may be required and we look at how these should be technically integrated into your Martech stack. We'll ensure seamless, secure and efficient operation, without unnecessary complexity or duplication.

Key technologies and vendors: AWS, GCP, AZURE, Adobe, Salesforce, IBM, Google, Microsoft and over 50 others across the entire Martech stack.

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Technology and Platform Delivery

Put quite simply, we offer world class platform engineering that comes as a legacy of combining some of the world’s leading technology and vendor specialists. So deep are the specialisms in key vendor technologies such as Adobe, Salesforce, Acquia, IBM, Google and Microsoft, that we are top tier global partners. Of course, deep specialism in a particular technology is only useful you are able to integrate them together as well. We have that covered too, not just from the perspective of technology, but also with reference to the end-to-end customer experience you are looking to deliver. This expertise extends to well over 50 vendors across the entire Martech stack, supported globally across over 50 technology centres worldwide by thousands of technology specialists.

Key technologies and vendors: Adobe, Salesforce, Acquia, IBM, Google, Microsoft and over 50 others across the entire Martech stack.

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Platform and Cloud Migration

The march of technology carries on relentlessly. At some point every platform reaches end of life, requiring an upgrade, a move to a new technology, or increasingly a transition to a cloud model. Few new platform implementations these days don’t involve migration from a legacy platform. Our years of experience in migrating clients between technologies means we come equipped with expertise, robust methodologies and specialist software and tooling to make the migration as seamless as possible. Often this means you can continue to evolve your offering while you transition, avoiding the need for long-term content or development freezes.

Key technologies and vendors: Adobe, Salesforce, IBM, Acquia, Sitecore, Drupal, Contentful, Magnolia, AWS, Google, Azure

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Engineering on Demand

Responding quickly to changing customer demands is how you stay ahead of the competition, but scarcity of expert tech skills can act as a real brake on business agility. Often it can take more than a year to recruit an in-house team, particularly one with highly specialised skills. With our Engineering on Demand services, we can have an expert SWAT team of engineers up and running and working on your projects in a matter of days. You get all the advantages of an in-house team with industry leading expertise, established ways of working and specialised tooling, meaning you can start delivering on business demands in no time.

Key technologies and vendors: Adobe, Sitecore, Acquia, Drupal, Contentful, Magnolia

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Customer Service Channel Enablement

Customer service is no longer a siloed department that just handles tickets. Service is a key differentiator in delivering a relevant end-to-end experience to prospects, leads and customers. In order to transform your customer service department, from a cost centre to a profit centre, an omnichannel service infrastructure needs to be in place. Tooling that enables organisations to respond efficiently to customer needs over any channel. Ranging from web, to chat, to social, in store and by phone. We can equip your team with an easy-to-use, unified view of every customer interaction across the business, along with powerful productivity tools. We can help guide managers to optimise their support teams with performance dashboards, apps, and AI-powered insights.

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Programme and Prime Management

We all do programme management. But when it comes to highly specialised and complex technology deployments, not only are solid programme management disciplines essential, but so is solid subject matter expertise. Having to align stakeholders from business facing units, creative agencies, content production, all the way through to the operations of software development teams, is a span of control that often doesn’t occur in many programmes. Having programme governance that can coordinate this broad range of activities requires specialist skills and experience. We provide project and programme management professionals that know how to get things done, keep your programmes on track and minimise risk of failure.

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Software Products

We get to see the inner workings of some of the world’s biggest brands and the most sophisticated global Martech environments. These insights highlight that many clients have exactly the same challenges that remain unmet by software vendors, while others have unique challenges that require something outside of the standard build. We actively encourage our software engineering teams to develop solutions to those problems. The result of which has been millions of lines of open source code and some truly unique software solutions, custom built for our clients. These solutions can increase speed and quality through automation and connect disparate business processes to improve security, governance and workflow management. If you are having difficulty in manually joining the dots of your Martech stack, there is a good chance we have a software solution that can help.

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