As a member of the MACH Alliance, Wunderman Thompson has been delivering MACH-based solutions for over a decade. Working with Contentful, a founding member of the MACH alliance, means we can plug a world-class CMS into your composable stack and quickly enable you to orchestrate experiences that fuel your growth.
Contentful
We partner with Contentful to deliver composable and accessible brand experiences.
Together Wunderman Thompson and Contentful free your content, allowing you to deliver exceptional and accessible customer experiences that drive growth, at speed and at global scale.
The Contentful Composable Content Platform has been developed to meet the high demands of today’s digital content teams. Built with an API-first architecture, it orchestrates content from multiple sources and publishes it to any digital channel. Teams can create content once and use it as many times as they wish, serving it up to customers on their channels of choice.
The Platform ensures that content is easily discoverable and incorporates governance through role-based access management and workflows. It therefore frees teams to work together to connect, create and extend content more efficiently. This means building faster and delivering at scale.
Almost 30% of the Fortune 500, and thousands of other companies around the world, rely on Contentful to help them bring their best ideas to life.
Unlocking the power of your digital content for growth
Isero wanted to replace multiple online brand sites with one central online channel, optimising customer journeys for diverse B2B buyers, driving return visits and boosting Net Promoter Score. For greater agility, Contentful was selected and the platform now manages all content within Isero’s PWA storefront, enabling them to offer a personalised CX to buyers
We partnered with Hydrow to reimagine the brand’s digital experience and create an omnichannel engagement hub for rowing enthusiasts. This resulted in a composable commerce solution that unites Contentful, Shopify Plus, and other best-in-class technology to create an ecosystem that delivers a personalised experience across the customer journey.
Building accessibility into your platform DNA
Underpinning our partnership is a shared ambition to invest in accessible and inclusive experiences and design. As a part of this commitment, Contentful is providing tools and expertise to enhance existing offerings such as Brand Guardian, Wunderman Thompson’s powerful accessibility tool.
Brand Guardian leverages the power of AI to enable inclusive, consistent content and experiences for brands, significantly reducing the time spent on reviewing, revising and approving marketing campaigns and overall workload. With its plug-and-play solution, Brand Guardian seamlessly integrates with Contentful’s platform and can scale across multiple brands and regions, efficiently analysing all creative assets.
We partnered with Contentful at Storylines London to bring this accessibility offering to life. Find out more in this video
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Our partnership enables us to deliver the best outcomes possible for every one of our customers, and I'm thrilled to see the benefits of our composable content platform come to life with the expertise of the outstanding agencies within the WPP network, such as Wunderman Thompson.
Steve Sloan
Chief Executive Officer, Contentful
Services clients can benefit from:
- Composable DXP (Digital Experience Platform) design that enables current and future business needs.
- Technology strategy definition that enables the platform to fulfil business needs.
- Composable architecture design, tailored to your needs, built in an extensible way and ready for any new business requirement.
- Legacy platform migration with structured content to deliver personalised experiences across multiple channels.
- Content model definition and implementation that enables content reuse, multi-channel presence and global reach.
- Expert consultancy services to realise the benefits and capabilities of headless CMS, commerce engines and other solutions from the MACH Alliance landscape.
- Systems integration including CRM, ERP, and marketing automation systems.
- Composable commerce delivery, where Contentful plays hand-in-hand with a commerce engine.
- Ongoing support to ensure that the composed architecture is running smoothly and efficiently.
- Training on the use of headless CMS and content modelling functionalities.
- Hosting optimisation, by delivering UI using best-in-class technologies that leverage content APIs available on the Contentful platform.
- Powering native mobile apps to allow business team members to update without having to release to the app stores.
Getting started with Contentful
Wunderman Thompson Centres of Excellence can help you get started with Contentful. Connect with our consultants to find out more about our partnership and how together we can unlock the power of your digital content for growth.
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Isero
Isero: A journey towards personalised product recommendations
Transformation to an omni-channel digital B2B organisation
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