Wunderman Thompson est à la fois une agence créative, un cabinet de conseil en marketing et une entreprise technologique.​
Nous sommes des experts du conseil en data, en marketing et en personnalisation pilotée par la data, au service de 150 marchés dans le monde.​

​Qu'est-ce que cela signifie ?​
Cela signifie que notre équipe d'experts en data aide les marques à analyser les données dont elles disposent pour développer des campagnes de marketing personnalisé qui créent de meilleures connexions avec leurs clients et stimulent la croissance.​


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Marketing Transformation

We enable our clients to deliver a modern marketing experience informed by well-organized data, activated through thoughtfully constructed technology, and delivered via customer-centric.

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Marketing Science

We help our clients make better decisions and predictions with data. Our services include market & audience insight & segmentation; effectiveness planning, testing & measurement; and Analytics & AI for modelling, prediction, optimization and reporting.

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Marketing Automation & Personalization

We ensure our clients can act on data to become ever more relevant and effective. We offer a wide range of services for communications, commerce, and customer engagement.

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A practical approach to data ethics.

Wunderman Thompson conducted research to understand consumer’s concerns about data use and discovered initial linkages to brand reputation and the bottom line.

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Power better decisions in B2B content development, audience, and media planning.

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Data Work


Vaccination Readiness Model

Identifying vaccine readiness with data-driven targeting solutions
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Multinational Oil and Gas Company

A journey of digital transformation

Accelerating CRM and loyalty transformation from mass customised offers to personally relevant rewards
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Leading Cruise Line

Automation and Personalization at Scale

Delivering Global Personalization at Scale and Cutting through the 'clutter' during Black Friday for one of the largest Cruise Line operators in the world.
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Leading Hospitality Client

Operationalizing people-based marketing at scale

Driving loyalty marketing towards a personalized approach by delivering a segmentation solution
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Theraflu Tracker

The best way to avoid the flu is by predicting it.
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Data Études

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Content Intelligence
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The Marketers Roadmap to the Metaverse

Your brand and the metaverse
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Successful AI ML for marketing is not a product you can buy off the shelf Zimm Zimmerman

Successful AI/ML for marketing is not a product you can buy off the shelf

Key principles that are generating real ROI from marketing AI/ML solutions
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Data Actualités

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The complexity of the data ethics dilemma in the metaverse

VP of Consulting Services in North America, Tom Corey, addresses the ethics dilemma that the Metaverse poses.
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DataCon Africa 2022 report back

It’s time to shorten the gap between data and decision-making
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Dans la presse

Wunderman Thompson builds SA digital skills base with the Data Learnership Academy

Read about the amazing work our Data Learnership Academy is doing to address the skills shortage in the marketing technology industry in South Africa
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Dans la presse

Measuring Your Digital Impact

Filip von Reiche teams up with Gaetan Philippot from AB Tasty to discuss the roles all types of metrics play when measuring a brand’s digital impact.
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