The past two years have been an inflection point for digital transformation, catapulting us into a new era. Brands have had to adapt and pivot, transitioning to social and online commerce, and embracing new channels. In turn, traditional boardrooms shifted in structure in order to adapt to this new experience economy demand.
For businesses to win in this experience game, CIOs and CMOs will have to work together. And the need for the right tools, the right strategy, and the right process to make this work has never been more urgent.
Our Building Better Experiences report, created in partnership with Sitecore, seeks to simplify the complexities of the content and experience ecosystem in Asia Pacific and provide some helpful advice for marketers facing this challenge.
This report draws findings from a quantitative study using Wunderman Thompson’s research team, SONAR, in which 358 respondents from four Asia-Pacific (APAC) markets were polled between February 14 and March 8, 2022. Comprising both IT and marketing decision-makers, they reveal how their organisations are tapping digital content management systems to deliver better customer experience.