Many vendors talk a good game on CX. In fact, 83% recognise it as a key differentiator. But how many understand what great CX looks like, or what their customers truly want? And how much is backed up by meaningful action?
We surveyed 500+ digital commerce decision-makers to get their views on CX, the current state of their CX strategies, and the barriers they face to improvement.
Download the report to discover what they told us.
- We consider how a focus on improving your CX offers an affordable and effective way of standing out from the crowd.
- We investigate what's holding businesses back from delivering this, and why they tend to operate reactively.
- And we take a deeper sector view to examine where businesses are falling short – and how they can recover fast and move ahead through great CX.