As channels proliferate, so do the challenges. 94% of business leaders are adopting multi-channel strategies, however 66% of those concede they could utilise the eCommerce channels at their disposal more efficiently. And in today's challenging economic climate, the compromise could be costly. At the same time, there are clear opportunities - be that via retail media, social channels, marketplaces, D2C or working smarter with data.
In our latest survey of digital commerce decision-makers, we aimed to understand their commerce challenges, the channels they are focusing on now and in the future, and what they see as barriers and accelerators to adoption and advancement.
Download our report to find out why brands are struggling in an omni-channel world, which platforms are predicted to rise and fall, and why eRetail offers a ready solution for businesses pressured to maximise their ROI.
