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Embrace Digital Transformation

In today's competitive market, exceptional customer experiences are no longer just about price. B2B buyers want manufacturers to replicate the B2C-style experience that they have every day. It's time to take digital to the next level.

Introducing ‘Humanising the B2B Experience’, a must-read handbook to empower B2B sales reps to focus on winning new customers and making the brand truly customer-centric.

This report, powered by Salesforce, offers useful insights to help revamp digital engagement with frictionless, consistent, and personalised omnichannel interactions. And most importantly, it shows how to balance digital efficiency with the human element.

Did you know that 90% of B2B buyers expect a B2C-like experience when purchasing online?

Download the report and learn:

  • How to streamline sales journeys
  • How to eliminate friction
  • Why one-click ordering is needed to engage customers on a personal level
  • Where to start with AI-powered recommendations
Traditionally, manufacturers have been focused on internal processes efficiency, rather than customer relationships, but this is rapidly changing

Martin Kihn

Senior Vice President of Strategy for Marketing Cloud at Salesforce

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