With Black Friday spending set to increase by 15% from 2020 to well over £6bn and consumer expenditure on Amazon estimated to increase by 5%, despite global supply chain limitations and staff shortages, Black Friday 2021 will see millions of us parting with even more money in our hunt for early deals.
With 70% of Black Friday shoppers indicating that they will increase their spend online vs 29% who said they would increase their spend in-store, retailers, brands and marketplaces need to ensure their front and back-end systems are ready.
This report will tell you just how much consumers in the UK, US and China are spending, where they are spending it, who with and why, as well as highlighting how spending is changing. Most importantly it guides businesses on what to consider heading into peak.
Download the report for the full story, and get an updated perspective on our consumer research from earlier this year.