Raconteur's report, published in the Times and sponsored by Wunderman Thompson Commerce & Technology seeks to highlight the innovative nature of the retail and eCommerce landscape. It examines the trends and challenges faced by the industry including: personalisation, customer experience, data, AI, mobile optimisation, sustainability and social media. In the face of so much unprecedented change, businesses must look to adapt and evolve with these trends in a bid to stay ahead of the curve and retain relevancy.
On page 15, Rachel Smith, Experience Director at WTC&T offers advice on what retailers must do today in order to deliver the experience customers want in the future and it might not be as expensive and time consuming as you think.
If you’d like to discuss any of the issues raised or what you can do today to adapt your digital strategy to meet tomorrow's trends, get in touch!
