Published in The Times and sponsored by Wunderman Thompson Commerce, the report highlights that consumers want to shop when they want via the channels they want. The challenge for retailers is how to support this, one size doesn’t fit all, and as a recession looms, retailers are having to think on their feet. Do they go all out on innovation hoping to grab market share or is it wiser to focus on the fundamentals?
Unpacking the exciting opportunities and undoubted challenges that the future holds, the report offers practical advice and inspiration on how to navigate our complex multichannel world.
If you’d like to discuss any of the issues raised or how to adapt your strategy to address today’s market challenges, get in touch!