With 87% of B2B companies actively migrating existing customers to digital channels, the stakes have never been higher in enabling successful digital transformation to support eCommerce operations.

And yet, eCommerce platform migration can be a daunting endeavour for any B2B organisation. It's complex, costly, and disruptive. Fortunately, new approaches like headless commerce can provide an alternative to large-scale "lift & shift" migrations.

This report, created in collaboration with commercetools, looks at the advantages in adopting a headless commerce model and implementing a phased approach to ecommerce platform migration. In putting forward the case for a headless model, we consider:

  • Business & Technical Migration Drivers
  • Planning for a Phased Migration
  • Fundamentals of Executing a Phased Migration
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87%

Of B2B companies are actively migrating exiting customers to digital channels

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59%

Of B2B buyers conduct all prepurchase research online

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