Our screens used to intrude on our lives, but now they are our gateway to a virtual realm where you can be whoever you choose to be. Cutting edge data intelligence has unlocked the motivations of the most loyal metaverse inhabitants and, in this article, reveals the winning strategies that the world’s biggest luxury brands have deployed within the existing metaverse spaces. This data-driven approach also allows segmentation of this audience into six personality types – Creators, Loyalists, Indulgers, Guardians, Advocates and Nurturers – giving a fresh perspective on the metaverse frequenters.
Applying insights from the Inspire InFocus Segmentation study uncovers distinct inspiration segments behind the metaverse consumers, based on cognitive methodologies that draw from their most fundamental human needs and behaviours as well as deeply unconscious motivations behind their inspiration.
