About

Led by Wunderman Thompson APAC Chief Transformation and Strategy Officer Justin Peyton and Chief Technology Officer Kaythaya Maw, in partnership with Salesforce, the series takes place over 4 episodes.

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In Episode 1, we illustrated how brands can curate the experiences their customers have and demonstrate how it through its implementation brands can drive increases in both frequency of interaction and transaction as well as value.

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In the second session, we discussed the rapid growth in e-commerce including key trends across brand sites, marketplaces, and social commerce. We unpacked how brands can navigate the commerce landscape and develop a strategy suitable for their businesses. This session also included a demonstration of the Commerce Cloud platform.

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In the third session, we looked into how technology and data-driven marketing can help you deliver effectiveness and ROI. In this session, we chat with Tushar Vagal, CIO and Digital head of Larsen & Toubro Realty on the importance of aligning martech solutions to business strategies. We also demonstrated how brands can create personalised communications through Salesforce.

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In the very last session of our Wunderman Thompson x Saleforce Learning Series, we dived into how Customer Data and Personalisation can connect the brand to the consumer and deliver on ROI. We also explored how we can utilise the Salesforce Customer Data Platform (CDP) and Interaction Studio to humanise every moment in the customer journey.

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Episode 1 — Introducing Journey Builder Speakers

Justin Peyton 2021

Justin Peyton

Chief Transformation and Strategy Officer, Wunderman Thompson APAC

Jessoreilly

Jess O'Reilly

Area Vice President, Digital 360, ASEAN, Salesforce

Mihir Karkare EVP Mirum India

Mihir Karkare

Co-founder & EVP, Mirum India

Shelly Arora Lycamobile Pic

Shelly Arora

Global Head- Digital Marketing and Customer Acquisition, Lycamobile Group

Arun lyerpng

Arun Iyer

Sr. Manager, MarTech, Mirum India

Episode 2 — Commencing Commerce Cloud Speakers

Kay

Kaytha Ya Maw

Chief Technology Officer, Wunderman Thompson APAC

Geoff

Geoff Smeaton

Chief Technology Officer, Wunderman Thompson Commerce

David

David Coghill

Director, Cloud Specialists Solution Engineering, ASEAN, Salesforce

John

John Mullins

Chief Alliance Officer, Marketplacer

Akshay

Akshay Kumar

Meena, Technical Architect, Wunderman Thompson Commerce India

Episode 3 — Inspiring Growth with Market Cloud Speakers

Justin Peyton 2021

Justin Peyton

Chief Transformation & Strategy Officer, APAC, Wunderman Thompson

Tushar Vagal

Tushar Vagal

CIO & Digital Head, Larsen & Toubro Realty

Mihir Karkare EVP Mirum India

Mihir Karkare

Co-founder & EVP, Mirum India

Ambuj Kumar Meher

Ambuj Kumar Meher

Lead Campaign Manager, Mirum India

Episode 4 — Humanising the Customer Journey with CDP and Interaction Studio Speakers

Kay

Kaythaya Maw

Chief Technology Officer, Wunderman Thompson APAC

Thomasbrauch

Thomas Brauch

Chief Data Officer, Wunderman Thompson APAC

Chrisjordan

Chris Jordan

Regional Director, Personalisation & Marketing Intelligence, ASEAN, Salesforce

Microsoft Teams image 17

Suzanne Croxford

Partner, Marketing Technology, Wunderman Thompson Australia

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