In 2022, DataCon returned to the Western Cape with its first in-person event since the start of the pandemic. Organised by market intelligence, advisory and events company, Corinium, DataCon is one of the leading events in the region focused on cutting-edge data and analytics leaders who are aligning data strategy with digital transformation and spearheading a data-driven culture in their business. Nicky Brand from Wunderman Thompson Data reports back.
A seat at the business table for data and analytics
Datacon delivered a host of thought-provoking speakers, each pushing the envelope on ideas for deriving real business value from data and highlighting the powerful impact of data on business strategy and growth. They also, however, advocated passionately for keeping people in the loop, especially when it comes to following ethical data practices.
From the discussions over the two days of the conference, it is clear that data and analytics teams want a seat at the table. In today’s data-driven universe, it seems they might get it. With a strong call for a new type of leader, one that is both business and technically savvy, the conference reiterated that data strategy is fundamental to the success of nearly any business initiative.