Wunderman Thompson is proud to launch Fund Femme – a global platform to support women and non-binary owned businesses and help level the playing field for female entrepreneurs in the global economy.
Despite making up 50% of the population and having 80% of spending power, women represent only 33% of business owners. COVID-19 has dealt a massive blow to femme-owned business, with women-founded start-ups receiving 27% less funding.
Similarly, women were a third more likely to work, or own a company, in a sector that was shut due to COVID-19 regulations last year. With the investment gap widening, small-to-medium sized femme-owned businesses have become even more vulnerable.
Fund Femme aims to drive growth and inspire change by making it easier to discover, and shop from, women-owned and non-binary owned businesses. It’s designed to tip the scales and put balance back into the global economy. Together, we can support the cause by choosing where we spend, how we spend and who we spend with.
A core part of the platform’s mission is to celebrate and promote femme founders, tell their stories and establish support networks for business owners via an editorial hub on the website and designated Instagram @FundFemme.