Wunderman Thompson Tokyo, which announced the arrival of CEO Suzuki in the middle of last month, has announced the arrival of a new management member, Head of Transformation Strategy Takehiro Horii.

After working at Tokyu Agency McCann Erickson as Strategic Planning Director / General Manager of Planning Division, Takehiro worked at Interbrand Japan and Weber Shandwick, and then at KPMG Consulting / KPMG FAS, where he was engaged in consulting work in customer and brand marketing areas in various industries, contributing to CX / DX promotion and client business growth.

Upon his arrival, Takehiro will leverage his diverse experience in brand consulting, strategic planning, and business consulting to enhance clients' business growth and corporate value through the integration of strategy, CX, data, technology and EC. Takehiro will promote the integration of creativity and digital capabilities, which is one of Wunderman Thompson Tokyo's strengths.

[Remarks from Takehiro Horii]

Today, every company is required to make their corporate activities more transparent and to clarify the contribution of individual activities to sales and profits. In this environment, Wunderman Thompson Tokyo combines its strengths in CX, data, technology and EC, and utilizing its global network, in addition to its capabilities in brand building and creative development cultivated over its long history, to provide not only creative ideas for advertising and promotions but also business solution ideas based on a deep customer understanding and business model development. We will work with our clients not only to develop methodologies and systems to determine how to change customer touch points and customer experiences to effectively acquire customers and expand sales, but also to accompany them through the process of realizing the benefits of these changes. I will strive to reinforce Wunderman Thompson Tokyo’s position as a "growth partner" for its clients, differentiating itself from existing advertising agencies, digital agencies and consulting firms.

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Wunderman Thompson Tokyo Head of Transformation Strategy

Takehiro Horii started his career as a system engineer at Matsushita Electric Industrial Co.,Ltd (now Panasonic). He then worked at Tokyu Agency McCann Erickson as Director of Strategic Planning/General Manager of Planning Division, followed by Interbrand Japan and Weber Shandwick. Takehiro then joined KPMG Consulting/KPMG FAS to lead the newly established consulting practice in the areas of customer, brand, and marketing. His experience spans a wide range of industries including FMCG, retail, automotive, electronics, finance and insurance, and B2B.

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