People with disabilities are the largest global minority community, but products and experiences are not designed with them in mind. With Degree Inclusive, Wunderman Thompson and Unilever hope to inspire the industry to design a world that’s accessible for all.
Join Bas Korsten, Global Chief Creative Officer, Wunderman Thompson; Kathryn Swallow, Global Brand Vice President, Rexona, Unilever; Aline Santos, Chief Brand Officer and Chief Diversity & Inclusion Officer, Unilever; and Christina Mallon, Global Head of Inclusive Design and Digital Accessibility, Wunderman Thompson, to see how Wunderman Thompson and Unilever instilled a radically inclusive product development, design and creative process to create the world’s first deodorant for people with visual impairment and upper limb motor disabilities: Degree Inclusive.
This session covers:
- Why we need to make the world more accessible for all
- The huge opportunities of inclusive design
- Our responsibility as communicators to reframe disability positively
The full session will be available to watch on demand from Monday 21st June as part of Cannes Lions Live 2021. For details on how to view, please visit the Cannes Lions Live website.
For more information on Wunderman Thompson’s Inclusive Experience Practice click here.