Ad Age’s annual A-List highlights agencies that are infusing their work with innovation and creativity to connect with consumers in new ways and future-proof their clients’ brands – and we’re excited to share that Wunderman Thompson has cracked the list as a 'Standout' for our groundbreaking use of AI!
Wunderman Thompson North America's ‘Speaking in Color’ campaign for Sherwin-Williams uses AI to turn words like “just before sunset blue” or “lemony lime green” into color matches and won the inaugural Creative B2B Grand Prix at Cannes. For Remembrance Week in Canada, our ‘Remastered Memories’ campaign applies AI to generate images around battlefield scenes from more than a century of wars to honor veterans and build awareness for their sacrifices.
These are just some of the ways Wunderman Thompson is using AI and technology like the Metaverse to program the future and inspire new areas of growth.
