Accessible digital experiences keep brands compliant with anti-discrimination laws, such as the Americans with Disabilities Act (ADA). But, according to Loebner, viewing accessibility purely in terms of compliance diminishes its true value and underestimates the intersectional experiences of disabled and neurodiverse consumers, creators, and stakeholders. Instead, the network is embedding conversations about accessibility throughout the creative process, so it is seamlessly included, to imbue brand differentiation and immersive experiences for everyone.
“In a world driven by digital connection, the ability to interact with a website or mobile app without barriers is a fundamental human right,” adds Mark Steele, President, Level Access. “Our partnership with Wunderman Thompson is one we’re very excited about. Our work together will have a tremendous cascading effect, impacting thousands of organizations and the countless digital experiences they create.”
Prioritizing digital accessibility is a tangible way in which brands can support their diversity, equity, and inclusion programs. Because consumers are increasingly loyal to organizations that prioritize inclusion, digital accessibility is not only good for brand reputation, but also good for business.
“We’re proud to have been the first network to launch an Inclusive Experience Practice in order to bring inclusive design and accessibility to the marketing landscape, and this new partnership will further us on our mission to build a better future for our people, our planet, and our communities,” Loebner added.