Recommending the right series and movies, based on viewing history and preferences is a key driver for viewing time and customer retention. In today’s competitive media market, this ability to protect customer data while offering tailored communications is essential to success.
About the project
Videoland is the leading local OTT (over-the-top) streaming service in the Netherlands. It’s operated by international media company RTL Group, which runs 68 television channels and 31 radio stations across Europe.
To turn leads into avid fans with premium subscriptions, RTL/Videoland must be able to deliver relevant, personalised communications and recommendations. The CDP enables all teams in the organisation to capture, segment and activate data across multiple devices.
RTL chose the multi-cloud Salesforce solution that enables data-driven sales, service and marketing and turned to Wunderman Thompson as a Salesforce partner to help implement Salesforce.
Wunderman Thompson built the single customer view for RTL/Videoland based on Salesforce technology using solutions such as CDP, Marketing Cloud, Service Cloud, and Heroku. All aimed at managing customer consent and storing high volumes of data. Based on the robust platform of Salesforce, RTL/Videoland is able to personalise the customer journey, seamlessly, real-time and via every channel. Bridging the gap between owned and paid media.
Danny Schreurs, Marketing & CRM technology manager at RTL explains: “Now, Videoland can provide an even better personalised experience for every customer while adhering to the highest privacy standards. With a 360-degree customer view we have the foundation in place for sales, marketing and service teams to provide intelligent, data-driven services”.
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