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Did Marketing Kill the Metaverse?

In her latest piece for Creative Review, Emma Chiu muses about what the metaverse will turn out to be after 18 months of hype
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Actualités

The Joyconomy is Here

2023 brings elevated expressionism to arm people with hope, joy, and happiness for uncertain year ahead, according to our annual Future 100
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What Actually is the Metaverse?

Emma Chiu speaks on the Creative Review podcast about what the metaverse is, how brands should be considering it, and the desirability of digital tacos
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The New Muslim Consumer

A new report from Wunderman Thompson Intelligence Research shows how rising observance is reshaping the consumer landscape in Southeast Asia and beyond
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The Virtual Blackpink Concerts of PUBG Mobile Hosting Open Doors In July
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Sound On in the Metaverse

Emma Chiu discusses why it's just the beginning for virtual concerts and what the future holds for artists, brands and platforms
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Inclusion's Next Wave

The latest global trends report from Wunderman Thompson Intelligence outlines the driving forces behind the next wave of inclusion
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Into the Metaverse and Beyond

Wunderman Thompson Intelligence's latest report reveals category-specific insights to help brands navigate the future of the metaverse
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To the Metaverse and Beyond

In her latest piece for Creative Review, Emma Chiu says brands that are confused about the metaverse would be wise to look to Gens A and Z to show them the way.
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Actualités

SXSW 2022 Highlights

Marie Stafford shares her Top 10 sessions to catch at the upcoming conference
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Inside Our Metaverse

Ad Age speaks to Wunderman Thompson's Emma Chiu and Gareth Jones, and Odyssey's Reid Santabarbara for their first interview in the metaverse.
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Actualités

Emma Chiu Named Top Metaverse Executive

Insider has named 24 agency executives leading the charge into the metaverse and Web3.
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100 Trends That Will Define 2022

Wunderman Thompson launches ‘The Future 100: 2022’, our annual essential trend almanac ahead to the defining trends in consumer behaviour and innovation.
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Wunderman Thompson Unveils Own Metaverse At CES

Hot on the heels of the metaverse frenzy, the platform gives clients the opportunity to find out more about this new frontier of customer experience.
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Designing For Our Metalives

Global Director of Wunderman Thompson Intelligence, Emma Chiu, discusses how our lives are developing at pace within the metaverse.
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An Opportunity to Rebuild, Better

Marie Stafford, Global Director of our Intelligence group, is featured in AdForum's sustainability issue.
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100 trends for 2023: No Chance Without AI

Read about the trends for this year in the 9th edition of our annual report, Future 100: 2023.
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