Laura is a specialist in the creation and operation of strategies in Social Media, Social Listening and Crisis Management, oriented to user behavior and the use of data, focused on optimization, innovation and automatization, with 20 years of experience in marketing and advertising.​​

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She has developed innovation projects that directly impact the business transformation, with recognition in local, regional and global markets, in different industries such as finance, telecommunications, entertainment, consumer products, among others.​​

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Some awards: Festival of Media, E Awards, Círculo Creativo, Effie Awards, Iab Conecta.