Chief Strategy Officer
Mel has spent over 15 years working as a communications strategist in Melbourne, New York and Perth helping some of the worlds biggest brands clarify their value proposition and effectively identify and communicate with their marketplace.
Mel’s specialist expertise is in brand strategy, research design and co-creation methodologies to solve organisational problems.
Mel has three kids, makes a mean cupcake, loves to run and is passionate about women’s inclusion in sport. After a decade working in categories from services to consumer goods to health promotion, she’s also pretty handy at a quiz night. She has spoken at local and international marketing conferences including Mumbrella 360, ADMA and the International Youth Mental Health Conference and is a regular contributor to media discussions. She is currently serving on the board of Women’s and Family Health Services.