Pedro Reiss is the CEO of Wunderman Thompson Brazil since September of 2019, two years after becoming Wunderman’s CEO in the country. Before that, Reiss, who holds a degree in Business Administration from FGV-SP and went to Singularity University, was one of the founding partners responsible for the success of the Brazilian agency F.biz, where he worked for 18 years, having held positions such as Director of Technology, Head of Platforms, and Co-CEO (after participating, in 2011, in the negotiations of the company's acquisition by the WPP group).

He also held positions at Whirlpool and FCB, and served as advisor and board member at companies of various profiles, including early stage startups in retail and biotech, Geru.com.br (fintech) and Netshoes.com.br (sports goods retailer, while publicly traded in the NYSE).

Pedro is part of the generation of professionals who took part in the creation of Brazil's digital ecosystem and has kept up with its advances to date. Father of 3 boys, passionate about technology, creativity and kiteboarding.