Global Chief Experience Officer
- New York
Preeya is Global Chief Experience Officer of Wunderman Thomspon, based in North America but working across the global network’s strategic, creative, technology and data leadership team to help design and deliver the experiences, products and services that will drive growth for clients. Her career spans over two decades lived at the intersection and the innovation edge of ideas, creativity, communication, product strategy and design, technology, media, and data. Preeya’s view of customer experience creation is that it must be built around people, where how they feel naturally meets how they behave, while also architecting new and potentially game changing behaviors.
In her most recent role as Chief Strategy & Innovation Officer at DeVito/Verdi, she built a practice ground up focused on digital platform development. Establishing world class skill sets and partners to meet the most bleeding edge of creative, data and platform challenges.
Preeya also served as Chief Experience Officer at Saatchi & Saatchi, New York. There she worked to reinvent Saatchi’s offerings by developing proprietary products; bringing innovation to new and existing clients; building teams that can create and work across all disciplines; embedding experience / behavior principles into the Saatchi & Saatchi strategic work process; raising the bar of the creative output. There she also landed and cultivated new client relationships in the end-to-end platform creation space.
Some industry recognition includes:
- Named in Campaign US magazine's 2019 "Digital 40 Over 40" honorees - described as individuals who are transforming "adland."
- Integral to winning numerous Cannes Lions across multiple brands and clients
- Frequent speaker across topics such as “Modern Creativity”’ “Applying Retail Principles to Health Systems,” “How to Tell a Story in 6 seconds,” “The Future of TV” etc. and asked to run corporate workshops around innovation and digital experience.
- Named in AdWeek's November 2018 Top 50 "Indispensable Media, Marketing and Tech Players" described as corporate leaders shaking things up, raising the bar, and continually redefining the marketplace.