Sanjay was one the earliest Internet entrepreneurs in India, starting in digital in 1998 when he co-founded, an e-commerce venture selling ethnic Indian products to customers across the world world. Nine years bootstrapping that venture saw Sanjay learn and master various aspects of digital, from design and development to digital marketing and commerce. Social Wavelength, which later became Mirum, was his next venture, after divesting out of

Over the years, Sanjay has worked across all facets of the digital agency business, including strategy, creative, planning and media. He has nurtured key client relationships at Mirum, including GE, Genpact, Franklin Templeton, Greenlam, Star TV and Reliance Comm. Sanjay has been an invited speaker at leading industry events in India and around the world, and was on the jury for Mobile at Cannes Lions in 2015.