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We help brands use data to be more personally inspiring.

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Wunderman Thompson Data applies expertise with the biggest technology platforms in the world to power personalized experiences between your brand and your customers. In fact, we make that happen over 350 million times every day.

We are over 1,000 data specialists strong, serving over 150 markets across the globe, serving our clients with integrity, respect for data privacy, and transparency.

We’re experts in marketing transformation, marketing science, and marketing automation and personalization, and we apply our collective strength with one aim: to help your brand grow.

We’re in it together and that means that we work closely with you as growth partners to help you achieve your goals. We listen because we value new ideas and diverse perspectives. We are committed to creative bravery, going above and beyond so that your brand becomes more personally inspiring to your customers. Because we love what we do, we exude positivity – and it shows in our work!

DATA SOLUTIONS

Marketing Transformation

We enable our clients to deliver a modern marketing experience informed by well-organized data, activated through thoughtfully constructed technology, and delivered via customer-centric operating models.

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Marketing Science

We help our clients make better decisions and predictions with data. Our services include market & audience insight & segmentation; effectiveness planning, testing & measurement; and Analytics & AI for modelling, prediction, optimization and reporting.

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Marketing Automation & Personalization

We ensure our clients can act on data to become ever more relevant and effective. We offer a wide range of services for communications, commerce, and customer engagement.

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Data Work

Multinational Oil and Gas Company

A journey of digital transformation

Accelerating CRM and loyalty transformation from mass customised offers to personally relevant rewards
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Leading Cruise Line

Automation and Personalization at Scale

Delivering Global Personalization at Scale and Cutting through the 'clutter' during Black Friday for one of the largest Cruise Line operators in the world.
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Leading Hospitality Client

Operationalizing people-based marketing at scale

Driving loyalty marketing towards a personalized approach by delivering a segmentation solution
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GSK

Theraflu Tracker

The best way to avoid the flu is by predicting it.
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Sainsbury's

Sainsbury’s Transformation

Delivering the world’s largest grocery e-commerce replatform
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Data Insights

Insight

Empathising with the post-COVID consumer

How empathetic engagement will differentiate leading brands in a time of change and upheaval
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Insight

Marketing in a world without third party cookies blog

A look at the upcoming challenges of marketing in a world without third party cookies
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Insight

Omnichannel: chasing the marketing Holy Grail

Omni-channel marketing demands significant investment in people, process and technology
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Insight

Gaining consumer mindshare during and beyond a global crisis

Modern marketers have long been confronted with the task of capturing distracted consumers’ attention in an information-flooded world
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Data News

In The Press

Introducing Resolve

Our proprietary privacy-first identity solution using AI to help brands recognise their customers is now available.
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In The Press

Why poor data governance could be a director’s undoing

Olivia Hawkins and Alex Steer interviewed on Open Data Institute podcast.
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In The Press

A world without third party cookies

Alex Steer, chief data officer at Wunderman Thompson EMEA, looks at how marketers can rip up the rule book and rethink how they apply consumer data.
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In The Press

Bridging the Creative Divide

Mark Truss joins the ARF Creative Council to moderate a panel discussing perspectives on how data & research work best to supercharge the creative process
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