Scotiabank wanted to level the wage gap that exists between men and women, which in Peru is almost 30% – one of the highest rates in Latin America.
Bank on Equality
An initiative that levels the gender wage gap.
Challenge
Inspiration
Scotiabank has made a dedicated commitment to addressing issues of gender equality.
Idea
Surprising their female clients who opened an account, each female Scotiabank customer received an additional 29.6% – equivalent to the gender pay gap – in Scotia Points currency, points that can be used as real money to buy products.
Growth
Bank on Equality helped female bank customers receive an equitable salary and launched the campaign on International Women’s Day.
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Récompenses
2021 Cannes Lions
PR, Corporate Image, Communication & Reputation Management
Bronze Lion
2021 El Ojo
Direct
Gold
2021 El Ojo
Sustainable
Silver
2021 El Ojo
Best Idea Perú
Best Idea Perú
2021 Clio Awards
Public Relations - Corporate Image
Bronze
2021 Clio Awards
Public Relations - Cause Related
Silver
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